Geckoboard

A user-friendly, no-code KPI dashboard tool positioned for SMBs and teams seeking simple real-time metric visibility without complex BI infrastructure.

Geckoboard is a cloud-based KPI dashboard and data visualization platform founded in 2010 in London, UK. The platform enables businesses to build and display real-time dashboards on TV screens, monitors, and web browsers, pulling data from over 80 integrations including Google Analytics, Salesforce, Zendesk, Shopify, and many more. It is designed to make key business metrics visible and accessible to entire teams, fostering a data-driven culture without requiring technical expertise. Geckoboard targets small to mid-market businesses and teams that want a straightforward, no-code solution for monitoring performance metrics. Its focus on simplicity and ease of setup differentiates it from more complex BI tools like Tableau or Power BI. The platform is particularly popular among customer support, sales, and marketing teams who want to keep live metrics visible in the office or for remote teams. Geckoboard was acquired by Pipedrive, the CRM software company, in 2022. Following the acquisition, Geckoboard has continued to operate as a distinct product and brand, maintaining its standalone dashboard offering while benefiting from integration with Pipedrive's ecosystem. The acquisition was seen as a strategic move to enhance Pipedrive's data visibility and reporting capabilities for its sales-focused customer base.