Leadfeeder

A leading website visitor identification tool for B2B companies, now operating under the Dealfront umbrella with expanded European market coverage and data intelligence capabilities.

Leadfeeder is a B2B website visitor identification and lead generation platform that helps sales and marketing teams uncover which companies are visiting their website — even when those visitors never fill out a form. By matching IP addresses and other signals against company databases, Leadfeeder transforms anonymous web traffic into actionable lead intelligence, including company name, industry, location, and behavioral data such as pages visited and time spent on site. The platform integrates with CRM systems, marketing automation tools, and communication platforms to streamline lead routing and follow-up workflows. Leadfeeder operates today as part of Dealfront, a go-to-market intelligence platform formed through the merger of Leadfeeder and German sales intelligence company Echobot in 2022. The combined entity raised approximately €180 million (reported as $190M USD) in conjunction with the merger, positioning Dealfront as a leading European-focused B2B sales and marketing intelligence platform. While Leadfeeder continues to operate as a distinct product brand within the Dealfront portfolio, the broader company now offers an expanded suite of data enrichment, prospecting, and intent tools. In the AdTech and MarTech ecosystem, Leadfeeder occupies a strong niche in the account-based marketing (ABM) and sales intelligence space, competing with platforms such as Bombora, ZoomInfo, and Clearbit. Its particular strength lies in website visitor identification for small-to-mid-market B2B companies, offering an accessible entry point into intent data and account-level analytics. The Dealfront merger has expanded its addressable market, particularly across Europe, where GDPR-compliant data sourcing is a critical differentiator.