Leadfeeder identifies companies visiting your website, tracks their behavior, and provides actionable sales intelligence to help B2B teams convert anonymous traffic into qualified leads and prioritize outreach based on demonstrated buying intent.
Last updated Feb 8, 2026
Leading European provider of website visitor identification software with strong presence in B2B lead generation market
Leadfeeder is a B2B software-as-a-service company that specializes in website visitor identification and lead generation solutions for sales and marketing teams. The platform transforms anonymous website traffic into actionable business intelligence by identifying companies visiting a website, tracking their browsing behavior, and providing detailed insights into prospect intent. By leveraging IP tracking technology combined with comprehensive business databases, Leadfeeder enables organizations to understand which companies are researching their products or services, even when visitors don't fill out contact forms. Founded in Finland, Leadfeeder has established itself as a prominent player in the B2B lead intelligence and account-based marketing space. The company was acquired by Dealfront (formerly Echobot) in 2021, combining Leadfeeder's visitor identification capabilities with Dealfront's broader sales intelligence platform. Leadfeeder integrates with popular CRM and marketing automation platforms, making it particularly valuable for B2B sales teams looking to prioritize outreach based on demonstrated interest and buying signals from website behavior.
Identifies companies visiting your website using IP tracking and reverse lookup technology
Tracks which pages visitors view, time spent, and visit frequency to gauge interest level
Automatically scores leads based on behavior, company fit, and engagement patterns
Native integrations with major CRM platforms to sync visitor data and enrich contact records
Personalized feeds that filter and prioritize leads based on specific criteria and buying signals