Leadfeeder

Leading website visitor identification platform for B2B companies in Europe and North America

Leadfeeder is a B2B lead generation and sales intelligence platform that helps companies identify which businesses visit their website, even if they don't fill out a form or make contact. The software tracks website visitors, reveals company names, behavior patterns, and engagement levels, then integrates this data with CRM and marketing automation platforms to enable sales teams to prioritize and reach out to high-intent prospects. In 2022, Leadfeeder was acquired by Dealfront, a European go-to-market platform, and continues to operate as a distinct product within the Dealfront ecosystem. Leadfeeder serves primarily B2B companies looking to convert anonymous website traffic into actionable sales leads. The platform uses IP address tracking and reverse lookup technology to match website visitors to company databases, providing insights into which pages prospects viewed, how long they stayed, and their level of engagement. This enables sales and marketing teams to identify warm leads and personalize their outreach based on demonstrated interest. The tool has become particularly popular among SMB and mid-market B2B companies seeking to maximize the value of their existing website traffic without requiring additional advertising spend. As part of Dealfront, Leadfeeder continues to maintain its brand identity and product offering while benefiting from integration with Dealfront's broader suite of sales intelligence and targeting tools. The platform remains a key player in the website visitor identification and intent data space, competing with similar solutions in the sales intelligence and lead generation market.