Leadfeeder

A leading website visitor identification tool for B2B companies, now operating as a core product within Dealfront following its 2022 merger with Echobot

Leadfeeder is a B2B lead generation and website visitor tracking platform that identifies the companies visiting a website — even when those visitors don't fill out a form or make contact. By integrating with Google Analytics and its own tracking script, Leadfeeder matches IP addresses and behavioral data against company databases to surface actionable intelligence for sales and marketing teams. The platform shows which companies visited, which pages they viewed, how long they stayed, and how they arrived, enabling teams to prioritize outreach based on real buying intent signals. Founded in 2012 and headquartered in Helsinki, Finland, Leadfeeder grew to become one of the leading tools in the account-based marketing (ABM) and sales intelligence space. The platform integrates with major CRMs such as Salesforce, HubSpot, and Pipedrive, as well as marketing automation tools, allowing teams to push identified company data directly into their existing workflows. Its freemium model and ease of setup made it particularly popular among SMBs and mid-market B2B companies looking for accessible pipeline generation tools. In 2022, Leadfeeder merged with Echobot, a European sales intelligence platform, to form Dealfront — a combined entity designed to offer a more comprehensive go-to-market intelligence platform, particularly strong in the European market with GDPR-compliant data. While the Leadfeeder brand and product continue to operate as part of Dealfront's product suite, the merger marked a significant strategic shift, combining Leadfeeder's website visitor identification capabilities with Echobot's rich company and contact database to create a more end-to-end B2B sales intelligence solution.