Leadfeeder

Leadfeeder is a B2B software-as-a-service company that specializes in website visitor identification and lead generation solutions for sales and marketing teams. The platform transforms anonymous website traffic into actionable business intelligence by identifying companies visiting a website, tracking their browsing behavior, and providing detailed insights into prospect intent. By leveraging IP tracking technology combined with comprehensive business databases, Leadfeeder enables organizations to understand which companies are researching their products or services before any direct contact is made, effectively turning website analytics into a proactive sales tool. The company serves B2B organizations ranging from small businesses to enterprise-level corporations across various industries including technology, professional services, manufacturing, and SaaS. Leadfeeder's solution addresses a fundamental challenge in digital marketing: the vast majority of website visitors leave without filling out contact forms or identifying themselves. By revealing these anonymous visitors and integrating seamlessly with popular CRM and sales engagement platforms, Leadfeeder creates an efficient workflow for lead qualification, prioritization, and nurturing. The platform provides detailed information including company name, industry, employee count, visit frequency, pages viewed, and time spent on site, enabling sales teams to reach out with context and timing advantages. With a strong emphasis on GDPR compliance and data privacy standards, Leadfeeder has established itself as a trusted solution in the competitive website intelligence and account-based marketing technology landscape.