Leadfeeder
C · Marketing TechnologyAcquired by DealfrontLeadfeeder identifies companies visiting your website, tracks their behavior, and provides actionable sales intelligence to help B2B teams convert anonymous traffic into qualified leads and prioritize outreach based on demonstrated buying intent.
Last updated Feb 8, 2026
- Industry
- B2B Lead Intelligence and Visitor Identification
- Business Model
- SaaS
- Target Market
- SMB and Mid-Market
- Employee Count
- 51-200
- Funding
- acquired
- Revenue Range
- $1M-$10M
- Parent Company
- Dealfront
- API Available
- Yes
Market Position
Leading European provider of website visitor identification software with strong presence in B2B lead generation market
Overview
Leadfeeder is a B2B software-as-a-service company that specializes in website visitor identification and lead generation solutions for sales and marketing teams. The platform transforms anonymous website traffic into actionable business intelligence by identifying companies visiting a website, tracking their browsing behavior, and providing detailed insights into prospect intent. By leveraging IP tracking technology combined with comprehensive business databases, Leadfeeder enables organizations to understand which companies are researching their products or services, even when visitors don't fill out contact forms. Founded in Finland, Leadfeeder has established itself as a prominent player in the B2B lead intelligence and account-based marketing space. The company was acquired by Dealfront (formerly Echobot) in 2021, combining Leadfeeder's visitor identification capabilities with Dealfront's broader sales intelligence platform. Leadfeeder integrates with popular CRM and marketing automation platforms, making it particularly valuable for B2B sales teams looking to prioritize outreach based on demonstrated interest and buying signals from website behavior.
Products & Features
Website Visitor Identification
Identifies companies visiting your website using IP tracking and reverse lookup technology
Behavioral Tracking
Tracks which pages visitors view, time spent, and visit frequency to gauge interest level
Lead Scoring
Automatically scores leads based on behavior, company fit, and engagement patterns
CRM Integration
Native integrations with major CRM platforms to sync visitor data and enrich contact records
Custom Feeds
Personalized feeds that filter and prioritize leads based on specific criteria and buying signals
Key Features
Company identification from website trafficBehavioral tracking and visit historyLead scoring and qualificationCRM and marketing automation integrationsCustom filtering and segmentationEmail notifications for high-value visitsLinkedIn integration for contact discoveryGDPR-compliant data collectionReal-time visitor alertsAccount-based marketing support
Use Cases
B2B lead generation and prospectingAccount-based marketing campaign optimizationSales team prioritization and outreach timingMarketing campaign effectiveness measurementCompetitive intelligence gatheringWebsite content optimization based on visitor behaviorIdentifying warm leads for sales follow-upUnderstanding buyer journey and research patterns
Customer Segments
B2B SaaS companiesProfessional services firmsManufacturing companiesTechnology vendorsMarketing agenciesSales teams and business development organizations