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Brief
Databox

Databox

Marketing Analytics & Business Intelligencedatabox.com

Databox enables businesses to connect all their data sources, build custom dashboards, and track KPIs in real-time through an intuitive, mobile-first platform without requiring technical expertise or coding skills.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2015
HQ
Boston, Massachusetts, United States
Connections
26

At a glance

Employees
51-200
Funding
$22M
Revenue
$10M-$50M
Stock
NASDAQ:SYMBOL
24integrations2competitors

About

Leading mobile-first business analytics platform for SMBs and marketing teams

Databox is a business analytics and KPI dashboard platform founded in 2015 that helps companies consolidate data from multiple sources into unified dashboards and automated reports. While not a pure AdTech company, Databox serves as an important analytics infrastructure tool within the AdTech ecosystem, enabling marketing teams, agencies, and businesses to monitor advertising performance alongside other business metrics. The platform connects to over 100 data sources including major advertising platforms like Google Ads, Facebook Ads, LinkedIn Ads, and analytics tools, making it particularly valuable for digital marketing and advertising professionals who need to track campaign performance and ROI. Databox differentiates itself through its mobile-first approach, offering robust iOS and Android apps that allow users to monitor KPIs on-the-go, and its focus on simplicity and ease of use without requiring technical expertise. The company has positioned itself in the SMB and mid-market segments, offering an accessible alternative to more complex enterprise business intelligence tools. With its freemium model and extensive integration ecosystem, Databox has built a significant user base among digital marketing agencies, SaaS companies, and marketing teams that need to demonstrate value and track performance across multiple advertising and marketing channels.

Business model

SaaS

Target market

SMB, Mid-Market

What they offer

  • Dashboards

    Customizable dashboards that pull data from multiple sources to visualize KPIs in real-time

  • Databoards

    Mobile-optimized dashboards designed specifically for viewing on smartphones and tablets

  • Scorecards

    Automated performance reports delivered via email or Slack with key metrics and insights

  • Goals

    Goal tracking and performance monitoring with alerts when metrics deviate from targets

  • Query Builder

    Custom metric builder that allows users to create calculated metrics and custom queries

  • Benchmarks

    Anonymous peer benchmarking that allows companies to compare their performance against industry standards

Key features

100+ pre-built integrations with marketing and business toolsMobile-first dashboard design with native iOS and Android appsDrag-and-drop dashboard builder with no coding requiredAutomated scheduled reports via email and SlackReal-time data syncing and alertsCustom metrics and calculated fieldsWhite-label reporting for agenciesGoal tracking and performance monitoringAnonymous peer benchmarkingData visualization with multiple chart typesTeam collaboration featuresTV and display mode for office dashboards

Use cases

Marketing campaign performance trackingAgency client reporting and dashboardsAdvertising ROI monitoring across multiple platformsSaaS metrics and KPI trackingSales pipeline and revenue monitoringSocial media performance analyticsSEO and website traffic analysisExecutive dashboards and business reportingTeam performance monitoringClient-facing automated reports

Customer segments

Digital marketing agenciesSaaS companiesE-commerce businessesSmall to medium-sized businessesMarketing teamsSales teamsConsultants and freelancersStartups

Tech & specs

Technology stack

Cloud infrastructureRESTful APIsMobile native development (iOS/Android)Web application frameworkData pipeline and ETL systems

Security & compliance

GDPRSOC 2 Type IISSL/TLS encryptionData encryption at rest and in transit

Deployment

Cloud

API

Yes

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