Whatagraph

A leading agency-focused marketing reporting platform competing in the automated cross-channel analytics space, known for visual report quality and ease of use

Whatagraph is a SaaS marketing analytics and reporting platform founded in 2015 and headquartered in Amsterdam, Netherlands. The platform is purpose-built for digital marketing agencies and in-house marketing teams, enabling them to consolidate data from dozens of marketing channels — including Google Ads, Facebook Ads, SEO tools, email platforms, and more — into a single unified reporting environment. Its core strengths lie in automated report generation, visually compelling data visualization, and white-label capabilities that allow agencies to present branded reports directly to clients. The platform addresses a critical pain point in the AdTech ecosystem: the fragmentation of marketing data across multiple platforms and the manual effort traditionally required to compile performance reports. Whatagraph streamlines this process by offering pre-built report templates, drag-and-drop customization, scheduled automated delivery, and multi-source data blending. This positions it as essential infrastructure for agencies managing multiple client accounts simultaneously, reducing reporting time significantly and improving client communication. Whatagraph competes in the marketing reporting and analytics space alongside tools such as Supermetrics, DashThis, AgencyAnalytics, and Looker Studio. The company has raised external funding, including a €600K round reported in 2019, and has grown its customer base primarily among small-to-mid-sized digital marketing agencies and performance marketing teams across Europe and North America. Its focus on ease of use, visual report quality, and agency-centric workflows differentiates it from more technically complex BI tools.