Whatagraph

A leading agency-focused marketing reporting platform competing in the mid-market segment against Supermetrics and AgencyAnalytics

Whatagraph is a cloud-based marketing reporting and analytics platform founded in 2015 and headquartered in Vilnius, Lithuania. The platform is purpose-built for digital marketing agencies and in-house marketing teams, enabling them to connect data from dozens of marketing channels — including Google Ads, Facebook Ads, SEO tools, email platforms, and more — into a single unified reporting environment. Its drag-and-drop report builder, automated scheduling, and white-label capabilities allow users to deliver polished, branded reports to clients without manual data wrangling. The company has carved out a strong niche in the agency reporting space by focusing on ease of use, speed of report creation, and breadth of native integrations. Whatagraph competes with tools like Supermetrics, AgencyAnalytics, and Looker Studio by offering a more turnkey, visually oriented experience that requires minimal technical setup. Its cross-channel data blending and customizable dashboard features make it particularly attractive to mid-sized digital agencies managing multiple client accounts simultaneously. Whatagraph has grown steadily within the marketing analytics segment of the AdTech ecosystem, positioning itself as essential infrastructure for performance reporting workflows. The platform supports over 45 native data source integrations and serves thousands of marketing professionals globally. Its focus on automation, white-labeling, and client-facing reporting distinguishes it from more developer-centric BI tools, making it a preferred choice for agencies seeking to scale reporting operations without proportional increases in headcount.