Whatagraph
Whatagraph is a marketing intelligence platform that helps marketing professionals reclaim time by enabling data-driven strategy and execution.
Last updated Oct 5, 2026 by the ATDb Editorial Team
AI-drafted from public sources9 sources cited
At a glance
- Employees
- 51-200
- Funding
- ~€600K+
- Revenue
- $5M-$20M
About
A leading agency-focused marketing reporting platform competing in the automated cross-channel analytics space, known for visual report quality and ease of use
Whatagraph is a marketing intelligence platform that helps marketing professionals reclaim time by enabling data-driven strategy and execution. Its core offering is designed to replace multiple slow and complex tools by allowing marketers to connect, organize, visualize, and share data through an AI-powered platform that delivers instant, accurate insights. The platform is purpose-built for creating and automating visually appealing reports and dashboards, with a particular focus on serving agencies that need to produce clear, client-ready reporting for stakeholders. Whatagraph integrates with 50+ popular marketing platforms, covering common channels and use cases across paid media, social, and analytics. Its built-in AI assistant, Whatagraph IQ, supports report creation and summaries across all plans, and the platform also runs its own Model Context Protocol server, enabling direct connections to AI assistants such as ChatGPT and Claude. Pricing starts at $286 per month for its Go plan, rising to $812 per month for the Max plan, with both tiers requiring annual billing commitments. Source 1: whatagraph.com — Find out more About Us & What We Do Source 2: supermetrics.com — Supermetrics vs. Whatagraph: Which tool is right for you Source 3: dashthis.com — 6 Best Whatagraph Alternatives for Agencies (2026)
Business model
SaaS
Target market
SMB and Mid-Market
What they offer
Automated Reporting
Scheduled, automated generation and delivery of marketing performance reports across channels
Cross-Channel Dashboards
Unified dashboards that consolidate data from multiple marketing platforms into a single view
White-Label Reports
Fully branded report templates allowing agencies to present client-facing reports under their own brand
Data Blending
Ability to combine data from multiple sources into unified metrics and visualizations
Report Templates
Pre-built, customizable templates for common marketing channels and campaign types
Multi-Client Management
Agency-oriented workspace for managing and reporting across multiple client accounts
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2015 · Founded