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Brief
Whatagraph

Whatagraph

Marketing Analytics and Reportingwhatagraph.com

Whatagraph is a marketing intelligence platform that helps marketing professionals reclaim time by enabling data-driven strategy and execution.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2015
HQ
Amsterdam, Vilnius County, Netherlands
Connections
23

AI-drafted from public sources9 sources cited

At a glance

Employees
51-200
Funding
~€600K+
Revenue
$5M-$20M
15integrations8competitors

About

A leading agency-focused marketing reporting platform competing in the automated cross-channel analytics space, known for visual report quality and ease of use

Whatagraph is a marketing intelligence platform that helps marketing professionals reclaim time by enabling data-driven strategy and execution. Its core offering is designed to replace multiple slow and complex tools by allowing marketers to connect, organize, visualize, and share data through an AI-powered platform that delivers instant, accurate insights. The platform is purpose-built for creating and automating visually appealing reports and dashboards, with a particular focus on serving agencies that need to produce clear, client-ready reporting for stakeholders. Whatagraph integrates with 50+ popular marketing platforms, covering common channels and use cases across paid media, social, and analytics. Its built-in AI assistant, Whatagraph IQ, supports report creation and summaries across all plans, and the platform also runs its own Model Context Protocol server, enabling direct connections to AI assistants such as ChatGPT and Claude. Pricing starts at $286 per month for its Go plan, rising to $812 per month for the Max plan, with both tiers requiring annual billing commitments. Source 1: whatagraph.com — Find out more About Us & What We Do Source 2: supermetrics.com — Supermetrics vs. Whatagraph: Which tool is right for you Source 3: dashthis.com — 6 Best Whatagraph Alternatives for Agencies (2026)

Business model

SaaS

Target market

SMB and Mid-Market

What they offer

  • Automated Reporting

    Scheduled, automated generation and delivery of marketing performance reports across channels

  • Cross-Channel Dashboards

    Unified dashboards that consolidate data from multiple marketing platforms into a single view

  • White-Label Reports

    Fully branded report templates allowing agencies to present client-facing reports under their own brand

  • Data Blending

    Ability to combine data from multiple sources into unified metrics and visualizations

  • Report Templates

    Pre-built, customizable templates for common marketing channels and campaign types

  • Multi-Client Management

    Agency-oriented workspace for managing and reporting across multiple client accounts

Key features

Drag-and-drop report builder50+ native data source integrationsAutomated scheduled report delivery via emailWhite-label branding for client reportsCross-channel data blendingPre-built report templatesReal-time dashboard sharingMulti-account and multi-client management

Use cases

Digital agency client reporting automationPPC and paid media performance reportingSEO performance tracking and reportingSocial media analytics consolidationEmail marketing performance dashboardsCross-channel campaign performance analysisExecutive marketing summary reports

Customer segments

Digital marketing agenciesPerformance marketing teamsIn-house marketing departmentsFreelance digital marketersMedia buying teams

Tech & specs

Technology stack

Cloud-based SaaS infrastructureRESTful APIOAuth-based third-party integrationsData visualization engineAutomated scheduling and delivery system

Security & compliance

GDPR

Deployment

Cloud

API

Yes

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