Moz

One of the most established and widely recognized SEO software platforms, known for its proprietary authority metrics and strong community presence

Moz, now part of iContact, is one of the most recognized names in SEO software, providing a comprehensive suite of tools that help marketers, agencies, and businesses improve their search engine visibility. Founded in Seattle in 2004 by Rand Fishkin and Gillian Muessig, Moz grew from a blog and community forum into a full-featured SaaS platform offering capabilities including keyword research, backlink analysis, site crawling and auditing, rank tracking, and local SEO management. The platform is widely used by digital marketing professionals ranging from freelancers and small businesses to large enterprises and agencies. Moz is particularly well known for its proprietary metrics, including Domain Authority (DA) and Page Authority (PA), which have become industry-standard benchmarks for evaluating the relative strength of websites and web pages in search rankings. Its MozBar browser extension and the Moz Pro subscription suite are flagship products, while Moz Local serves businesses focused on local search optimization. The company also built a strong community presence through its Whiteboard Friday video series and the MozCon annual conference, cementing its reputation as a thought leader in the SEO space. In June 2021, Moz was acquired by iContact, an email marketing company, in a deal that combined SEO and email marketing capabilities under one roof. The acquisition was seen as a strategic move to create a more integrated digital marketing offering. Moz continues to operate as a distinct brand under iContact's ownership, maintaining its product suite and community resources while benefiting from the broader marketing technology ecosystem of its parent company.