8x8

Established player in unified communications and contact center solutions with global presence

8x8, Inc. is a leading integrated cloud communications platform company that provides voice, video, chat, contact center, and enterprise-class API solutions. The company serves over one million business users worldwide with its cloud-based unified communications as a service (UCaaS) and contact center as a service (CCaaS) offerings. While 8x8 is primarily a communications technology company rather than an AdTech company, it operates in the business communications and collaboration software space. 8x8's platform combines voice, video, chat, contact center, and APIs on a single cloud communications platform, enabling businesses to communicate and collaborate more effectively. The company targets small to enterprise-level businesses across various industries with its scalable, reliable, and secure cloud communications solutions. 8x8 has grown through both organic development and strategic acquisitions, including the acquisition of companies like Wavecell and Jitsi. As a publicly-traded company on NASDAQ, 8x8 competes in the crowded unified communications market against major players like RingCentral, Zoom, Microsoft Teams, and Five9. The company differentiates itself through its integrated approach combining UCaaS and CCaaS on a single platform, global reach with data centers worldwide, and enterprise-grade reliability and security features.