HYPR

Leader in passwordless authentication and identity security solutions for enterprises

HYPR is a cybersecurity company specializing in passwordless authentication solutions, not an AdTech company. Founded in 2014, HYPR provides enterprise-grade authentication technology that eliminates passwords by using biometric authentication, cryptographic keys, and mobile devices to verify user identity. The company's platform enables organizations to secure access to applications, systems, and data while improving user experience and reducing security risks associated with password-based authentication. HYPR serves enterprises across various industries including financial services, healthcare, retail, and government sectors. The company has positioned itself as a leader in the passwordless authentication market, which addresses the growing need for stronger security measures beyond traditional passwords. While HYPR is not part of the advertising technology ecosystem, it plays a critical role in the broader cybersecurity and identity management space, helping organizations comply with zero-trust security frameworks and modern authentication standards.