Claravine
Claravine ensures marketing data quality and consistency from the point of creation, enabling accurate analytics, better campaign activation, and improved compliance across all marketing channels through standardized naming conventions and taxonomies.
Last updated May 11, 2026
- Industry
- Marketing Data Governance / MarTech
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $70M
- Revenue Range
- $10M-$50M
- Stock Symbol
- NASDAQ:CLAR
- Parent Company
- Claravine, Inc.
- API Available
- Yes
Market Position
Leading marketing data governance platform focused on enterprise marketing teams
Overview
Claravine is a marketing data governance platform that specializes in standardizing and controlling marketing data from the point of creation. The company provides solutions that help enterprise marketing and advertising teams establish consistent naming conventions, taxonomies, and data structures across all marketing channels and campaigns. By implementing data standards before campaigns launch, Claravine enables organizations to improve data quality, enhance analytics accuracy, streamline workflows, and ensure compliance across their marketing technology stack. Claravine's platform serves as a central hub for marketing data governance, offering tools like The Data Standards Cloud which includes products for campaign naming conventions, content metadata management, and taxonomy governance. The company has established itself as a leader in the marketing data governance space, working with major brands and agencies to solve the persistent challenge of inconsistent marketing data that hampers reporting, attribution, and marketing effectiveness. Their approach focuses on proactive data governance rather than reactive data cleanup, positioning them uniquely in the MarTech and AdTech ecosystem.
Products & Features
The Data Standards Cloud
Comprehensive platform for creating, managing, and enforcing marketing data standards across the organization
Campaign Naming Conventions
Tool for standardizing campaign naming across all marketing channels and platforms
Content Metadata Management
Solution for managing and standardizing content metadata and taxonomies
Taxonomy Governance
Platform for creating and maintaining consistent taxonomies across marketing operations
Key Features
Pre-campaign data standardizationCentralized taxonomy managementAutomated data validationCross-channel data governanceReal-time collaboration toolsAudit trails and compliance trackingIntegration with marketing technology stackCustom workflow automation
Use Cases
Standardizing campaign naming conventions across paid media channelsEnsuring consistent UTM parameter usage for accurate attributionManaging content taxonomies for digital asset managementImproving marketing analytics accuracy through clean dataEnabling compliance with data privacy regulationsStreamlining campaign launch workflowsFacilitating cross-team collaboration on marketing campaignsSupporting marketing technology consolidation and migration projects
Customer Segments
Enterprise brandsAdvertising agenciesMedia companiesRetail and e-commerceFinancial servicesHealthcare and pharmaceuticalTechnology companies
Connections