Percolate

Leading enterprise content marketing platform prior to acquisition by Seismic

Percolate was a content marketing platform founded in 2011 that provided enterprise brands with tools to manage their marketing content lifecycle. The platform offered capabilities for content planning, creation, collaboration, approval workflows, and distribution across multiple channels. Percolate positioned itself as a 'System of Record' for marketing, helping large organizations coordinate their marketing activities across teams, campaigns, and channels. The company served major enterprise clients including GE, Unilever, Cisco, and MasterCard, focusing on solving the complexity of modern marketing operations for global brands. Percolate raised significant venture funding and grew to become one of the prominent players in the marketing technology space during the 2010s. In December 2018, Percolate was acquired by Seismic, a sales enablement platform company. Following the acquisition, Percolate's technology and team were integrated into Seismic's broader platform, with the Percolate brand eventually being absorbed into Seismic's marketing enablement offerings. The acquisition allowed Seismic to expand beyond sales enablement into marketing orchestration, combining both disciplines under one platform.