Percolate

Percolate was a marketing technology platform founded to address the growing complexity of enterprise content marketing and social media management. The company provided a comprehensive system of record for marketing teams, enabling them to plan, create, collaborate on, and distribute content across multiple digital channels from a centralized platform. Percolate's solution was designed for large brands and enterprises that needed to manage high volumes of content across global teams while maintaining brand consistency and compliance. The platform distinguished itself by offering end-to-end workflow management capabilities that connected content strategy to execution. Marketing teams could use Percolate to develop editorial calendars, manage creative assets, coordinate approvals, and publish content to various social media platforms and digital properties. The system emphasized collaboration features that allowed distributed teams to work together efficiently while providing analytics and reporting tools to measure content performance and marketing ROI. Percolate was acquired by Seismic in January 2019, a leading sales enablement platform. Following the acquisition, Percolate's technology and capabilities were integrated into Seismic's broader marketing and sales enablement ecosystem. The standalone Percolate brand was eventually discontinued as its features were absorbed into Seismic's unified platform, representing a consolidation trend in the marketing technology landscape where content marketing and sales enablement capabilities converged.