Provided a unified system of record for enterprise marketing teams to plan, create, and distribute content across all digital channels while maintaining brand consistency and enabling global collaboration at scale.
Last updated Feb 8, 2026
- Industry
- Marketing Technology / Content Marketing Platform
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $76M
- Revenue Range
- $10M-$50M
- Parent Company
- Seismic
- API Available
- Yes
Market Position
Leading enterprise content marketing platform prior to acquisition by Seismic
Overview
Percolate was a marketing technology platform founded in 2011 that provided enterprise content marketing and social media management solutions. The company built a comprehensive 'system of record' for marketing teams, enabling large brands to plan, create, collaborate on, and distribute content across multiple digital channels from a centralized platform. Percolate served major global brands including GE, Unilever, and MasterCard, helping them manage complex, multi-channel marketing operations at scale. In December 2018, Percolate was acquired by Seismic, a sales enablement platform company, for a reported $60 million. The acquisition allowed Seismic to expand its capabilities beyond sales enablement into marketing content management and orchestration. Post-acquisition, Percolate's technology was integrated into Seismic's broader platform, with the Percolate brand eventually being absorbed into Seismic's marketing enablement offerings. The platform was particularly significant in the MarTech ecosystem for pioneering the concept of a unified marketing operating system for enterprise-scale content operations.
Products & Features
Content Marketing Platform
Centralized platform for planning, creating, and managing marketing content across channels
Social Media Management
Tools for managing and publishing social media content across multiple networks
Marketing Calendar
Unified calendar for planning and coordinating marketing campaigns and content
Digital Asset Management
Centralized repository for storing and organizing marketing assets
Campaign Management
Tools for planning, executing, and tracking multi-channel marketing campaigns
Workflow & Collaboration
Approval workflows and collaboration tools for distributed marketing teams
Key Features
Centralized content hubMulti-channel publishingMarketing calendar and planningBrand governance and complianceWorkflow automationDigital asset managementAnalytics and reportingGlobal team collaborationCampaign orchestrationContent templates and libraries
Use Cases
Enterprise content marketing managementMulti-brand content coordinationGlobal marketing campaign orchestrationSocial media management at scaleMarketing team collaboration across geographiesBrand compliance and governanceContent planning and editorial calendarsDigital asset organization and distribution
Customer Segments
Enterprise brandsGlobal corporationsMulti-brand organizationsFortune 500 companiesConsumer packaged goods companiesFinancial servicesTechnology companiesRetail brands