Bynder

Leading DAM platform provider with strong presence in enterprise market

Bynder is a digital asset management (DAM) and brand management platform founded in 2013 that helps organizations centralize, organize, and distribute their digital content and brand assets. While often categorized adjacent to AdTech, Bynder is more accurately positioned as a MarTech (Marketing Technology) platform that serves the creative operations and brand management needs of marketing teams. The platform enables companies to store, manage, and share digital files such as images, videos, documents, and creative assets while maintaining brand consistency across all marketing channels and touchpoints. Bynder serves over 4,000 brands globally including major enterprises like Spotify, Puma, Five Guys, and Icelandair. The company has established itself as a leader in the DAM space through its user-friendly interface, robust workflow capabilities, and extensive integration ecosystem. Bynder's platform includes modules for digital asset management, creative project management, brand guidelines (Brand Portal), and dynamic asset transformation, making it a comprehensive solution for modern marketing operations. The company has expanded through both organic growth and strategic acquisitions, including the purchase of creative workflow platform Webdam's competitor GatherContent in 2019.