Shutterstock Custom

Premium custom content production arm of a leading stock media platform, bridging stock and bespoke creative for brand marketers

Shutterstock Custom is a creative services division of Shutterstock, Inc. that bridges the gap between stock content and fully bespoke creative production. It connects brands and agencies with a global network of vetted photographers, videographers, and designers to produce original, on-brand content tailored to specific campaign needs. The service handles everything from creative briefing and talent sourcing to production management and final delivery, making it a turnkey solution for content-hungry marketing teams. Within the AdTech and MarTech ecosystem, Shutterstock Custom occupies a unique position by combining the scalability and speed of a technology platform with the quality and customization of a traditional creative agency. Brands can commission content that reflects their specific visual identity, audience, and messaging — something generic stock libraries cannot provide. This positions the offering squarely against both traditional creative agencies and newer on-demand content marketplaces. The division leverages Shutterstock's broader infrastructure, including its contributor network of over 2 million creators, its AI-powered search and metadata capabilities, and its enterprise licensing frameworks. This gives Shutterstock Custom a significant distribution and operational advantage over standalone custom content startups. It primarily serves mid-market to enterprise brands across retail, CPG, technology, and financial services verticals that require high volumes of authentic, diverse, and localized visual content for digital advertising, social media, and e-commerce.