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Shutterstock Custom
Video & Streaming
Tier BTechnology Enabler
Subsidiary
Shutterstock Custom enables advertising technology through content & creative
Updated 1 weeks ago
New York, NY
Fundingsubsidiary
Video & Streaming
Why This Matters to AdTech
BTechnology Enabler
Shutterstock Custom delivers technology that powers adtech solutions, providing the underlying infrastructure or capabilities that advertising platforms rely on.
Basic Classification60% confidence
Market Intelligence
Market Position
Shutterstock Custom occupies a unique position in the enterprise visual content market, bridging the gap between stock photography libraries and traditional agency services. As part of the Shutterstock ecosystem, it leverages the parent company's extensive creative network and technology infrastructure while offering customized, brand-specific content production at enterprise scale. The platform competes in the growing market for scalable custom content solutions driven by increasing demand for visual-first marketing across digital channels.
Target Market
Business Model
B2B Enterprise SaaS with Managed Services View similar →
Competitive Landscape
Shutterstock Custom is an enterprise-grade visual content platform that operates as a specialized product division within the Shutterstock ecosystem. The platform serves as a strategic bridge between traditional stock photography libraries and fully custom creative production services, addressing the sophisticated content needs of enterprise brands, marketing teams, and creative agencies. By combining technology-driven workflows with access to a curated network of vetted creative professionalsâincluding photographers, videographers, illustrators, and designersâShutterstock Custom enables organizations to commission, produce, and deliver bespoke visual assets at scale while maintaining brand consistency across all touchpoints. The platform distinguishes itself through its integrated approach to custom content production, leveraging advanced content management systems, collaborative review tools, and AI-assisted creation capabilities to streamline traditionally complex and time-consuming creative workflows. This technology infrastructure enables Shutterstock Custom to reduce production timelines from weeks to days, significantly decreasing coordination overhead while maintaining quality standards. The solution is designed for organizations that have outgrown standard stock libraries but require more efficient and cost-effective workflows than traditional agency relationships or in-house production teams can provide. Serving diverse industries including retail, technology, financial services, healthcare, consumer goods, and hospitality, Shutterstock Custom integrates seamlessly with existing creative workflows, digital asset management systems, and marketing technology stacks. The platform's scalable infrastructure supports high-volume content needs across digital marketing, advertising campaigns, social media, e-commerce, corporate communications, and brand storytelling initiatives, positioning it as an essential tool for modern marketing operations teams managing complex, multi-channel content strategies in an increasingly visual-first digital landscape.