Largest and most diverse premium content library with over 400 million assets
Last updated Nov 28, 2025
Getty Images is one of the top two global leaders in the stock photography and visual content licensing industry, competing primarily with Shutterstock. The company differentiates itself through premium quality content, exclusive partnerships with major media organizations and photographers, extensive editorial and archival collections, and strong brand recognition. Getty Images commands premium pricing due to its curated, high-quality content library and comprehensive rights management.
Getty Images is a global leader in visual content creation and licensing, providing stock photography, editorial images, video footage, and music to creative professionals, businesses, and media organizations worldwide. Founded in 1995 by Mark Getty and Jonathan Klein, the company has built one of the world's most comprehensive and diverse visual content libraries, featuring hundreds of millions of images and videos from professional photographers, videographers, and content creators. Getty Images serves clients across advertising, marketing, media, entertainment, and corporate communications sectors, offering both contemporary stock content and extensive historical archives. The company operates through multiple brands including Getty Images for creative and editorial content, iStock for affordable stock content, and Unsplash for free imagery. Getty Images has established itself as a trusted source for premium visual content, maintaining exclusive partnerships with major news organizations, sports leagues, entertainment companies, and celebrity photographers. The company has evolved beyond traditional licensing to offer end-to-end visual content solutions, including custom content creation, digital asset management, and AI-powered search and discovery tools. In recent years, Getty Images has been at the forefront of addressing AI and copyright issues in the visual content industry, launching AI-generated content offerings while protecting the rights of contributing artists.
Extensive library of royalty-free and rights-managed stock photography for commercial use in advertising, marketing, and design projects
News, sports, entertainment, and archival imagery for editorial and journalistic purposes with comprehensive metadata and rights clearance
Stock video clips, 4K footage, and archival film content for broadcast, digital media, and commercial productions
Affordable stock content platform offering budget-friendly images, videos, and illustrations with flexible credit-based pricing
Licensed music tracks and audio content for commercial and creative projects
Bespoke visual content production services including photography, videography, and creative direction for brand campaigns
AI-powered search tools enabling users to find content through visual similarity, keywords, and advanced filtering options
Developer tools and APIs for integrating Getty Images content into third-party applications, websites, and workflows
Free embedding of select Getty Images content for non-commercial editorial use on websites and blogs
Enterprise solutions for organizing, managing, and distributing visual assets across organizations
AI-created images and visual content generated through partnerships with AI technology providers, with proper compensation models for contributing artists