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Getty Images

Getty Images

Visual Content Licensing & Stock Mediagettyimages.com

Getty Images provides the world's most comprehensive library of premium licensed visual content, giving advertisers, media organizations, and creative professionals access to high-quality imagery and footage that elevates their storytelling and brand communications.

Last updated Oct 14, 2026 by ATDb automated enrichment

In the news
Founded
1995
HQ
Seattle, Washington, United States
Connections
32

AI-drafted from public sources6 sources cited

At a glance

Employees
1001-5000
Funding
private equity owned
Revenue
$900M-$1B
Stock
GETY
19integrations3competitors2corporate family1acquisitions
Creative PlatformMarketplace TechnologyContent Discovery

About

Global market leader in premium visual content licensing, competing primarily with Shutterstock and Adobe Stock, with a strong emphasis on editorial and premium creative imagery

Getty Images is a premier global visual content company founded in 1995 by Mark Getty and Jonathan Klein, offering one of the world's largest and most comprehensive libraries of licensed imagery, video footage, and music. The company serves a vast range of customers including advertising agencies, marketing departments, media publishers, broadcasters, and creative professionals who need high-quality visual assets for campaigns, editorial coverage, and branded content. Its collections span creative stock imagery, editorial news photography, sports, entertainment, and archival content, sourced from thousands of contributors and exclusive partnerships with major photographers and agencies worldwide.

Business model

Marketplace

Target market

Enterprise, Mid-Market, SMB

What they offer

  • Getty Images Creative

    Curated library of creative stock photography and illustrations for advertising, marketing, and design use

  • Getty Images Editorial

    News, sports, entertainment, and archival editorial photography for media publishers and broadcasters

  • iStock by Getty Images

    Affordable stock photo and video subscription platform targeting SMBs and individual creatives

  • Getty Images Video

    Extensive library of licensed video footage for broadcast, advertising, and digital content production

  • Getty Images Music

    Licensed music tracks for use in video productions, advertising, and digital media

  • Embed Tool

    Free embeddable image tool allowing editorial use of Getty Images content on websites and blogs

  • Getty Images API

    Developer API enabling integration of Getty Images search and licensing capabilities into third-party platforms and workflows

  • Unsplash

    Free photo platform acquired by Getty Images, offering royalty-free images contributed by a global community of photographers

Key features

Hundreds of millions of licensed images and videosExclusive editorial partnerships with major news and sports organizationsAI-powered search and visual discovery toolsFlexible licensing options including rights-managed and royalty-freeGenerative AI content tools with commercially safe licensingReal-time editorial coverage of global news and eventsCustom content creation servicesMulti-language platform with global contributor network

Use cases

Sourcing imagery for advertising campaigns and branded contentEditorial photo licensing for news publishers and broadcastersVisual assets for social media marketing and digital advertisingVideo footage for TV commercials and online video adsBackground and design assets for marketing collateralArchival and historical imagery for documentary and editorial projectsWebsite and app visual content for brands and agencies

Customer segments

Advertising agenciesMarketing and brand teamsMedia publishers and broadcastersDigital content creatorsCorporate communications teamsGraphic designers and creative professionalsFilm and television production companiesNon-profit and educational organizations

Tech & specs

Technology stack

AI-powered visual searchMachine learning image tagging and metadataCloud-based content delivery networkRESTful APIGenerative AI image creation tools

Security & compliance

GDPRCCPAContent licensing indemnification

Deployment

Cloud

API

Yes

Explore further

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