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Brief
Getty Images

Getty Images

Visual Content Licensing & Creative Mediagettyimages.com

Getty Images provides the world's most comprehensive and legally cleared visual content library, enabling brands, agencies, and media organizations to source premium imagery and video at scale with confidence.

Last updated Jul 6, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026

Founded
1995
HQ
Seattle, Washington, United States
Connections
28

At a glance

Employees
1001-5000
Funding
private equity owned
Revenue
$900M–$1B
Stock
GETY
19integrations2competitors2corporate family1acquisitions

About

Global leader in premium visual content licensing with the largest editorial and commercial image library in the industry

Getty Images is a premier global visual content company founded in 1995 by Mark Getty and Jonathan Klein, offering one of the world's largest and most comprehensive libraries of licensed imagery, video footage, music, and editorial content. The company serves creative professionals, marketing teams, media organizations, and enterprises across virtually every industry, providing both rights-managed and royalty-free content through its flagship platform and subsidiary brands including iStock and Unsplash. With partnerships spanning major news agencies, sports organizations, and entertainment studios, Getty Images holds an unmatched position in premium editorial and commercial visual content. In the AdTech and marketing ecosystem, Getty Images plays a critical role as a content infrastructure provider, enabling brands, agencies, and publishers to source high-quality visuals for advertising campaigns, digital media, social content, and editorial publications. Its API integrations, DAM partnerships, and enterprise licensing solutions make it a foundational layer in creative workflows for major advertisers and media companies. The company also invests heavily in AI-powered search, generative AI content tools, and metadata enrichment to modernize content discovery and licensing. Getty Images went public via a SPAC merger with CC Neuberger Principal Holdings III in February 2022, trading on the NYSE under the ticker GETY. The company competes with Shutterstock, Adobe Stock, and Alamy, but differentiates through its editorial depth, exclusive contributor relationships, and enterprise-grade licensing infrastructure. In 2023, Getty Images and Shutterstock announced a merger agreement, signaling a major consolidation in the stock content industry.

Business model

Marketplace

Target market

Enterprise

What they offer

  • Getty Images Platform

    Core licensing platform for premium rights-managed and royalty-free photography, video, and music for commercial and editorial use

  • iStock

    Subscription and on-demand stock content platform targeting SMBs and individual creatives with affordable pricing

  • Unsplash

    Free photo platform with a large community of contributors, acquired by Getty Images in 2021

  • Getty Images API

    RESTful API enabling enterprise customers and partners to integrate Getty's content library directly into their platforms and workflows

  • Embed Tool

    Free embeddable image viewer allowing publishers and bloggers to legally use Getty Images content on non-commercial websites

  • Generative AI by Getty Images

    AI-powered image generation tool trained exclusively on Getty's licensed content, offering commercially safe AI-generated visuals

  • Editorial Archive

    Vast collection of historical and current news, sports, and entertainment imagery from global events and wire services

  • Music by Getty Images

    Royalty-free music and sound effects library for video productions and multimedia projects

Key features

Hundreds of millions of licensed images and video clipsAI-powered visual search and metadata taggingCommercially safe generative AI image creationRights-managed and royalty-free licensing optionsEnterprise DAM and API integrationsExclusive editorial partnerships with major news and sports organizationsMulti-language and global content coverageContributor network of professional photographers and videographers

Use cases

Sourcing imagery for digital advertising campaignsEditorial illustration for news and media publicationsSocial media content creation for brands and agenciesVideo production and broadcast media licensingWebsite and app design visual assetsAI-generated commercial imagery for marketingCorporate communications and internal presentationsE-commerce product and lifestyle photography

Customer segments

Enterprise marketing and creative teamsAdvertising agenciesNews and media publishersDigital content creators and bloggersSMBs and startupsBroadcasting and film production companiesE-commerce businessesNon-profit and educational organizations

Tech & specs

Technology stack

RESTful APIAI/ML image recognition and taggingGenerative AI (proprietary model)Cloud-based content delivery network (CDN)Elasticsearch for visual searchAWS cloud infrastructureOAuth 2.0 authentication

Security & compliance

GDPRCCPASOC 2

Deployment

Cloud

API

Yes

Explore further

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