Getty Images
Getty Images provides the world's most comprehensive and legally cleared visual content library, enabling brands, agencies, and media organizations to source premium imagery and video at scale with confidence.
Last updated Jul 6, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026
At a glance
- Employees
- 1001-5000
- Funding
- private equity owned
- Revenue
- $900M–$1B
- Stock
- GETY
About
Global leader in premium visual content licensing with the largest editorial and commercial image library in the industry
Getty Images is a premier global visual content company founded in 1995 by Mark Getty and Jonathan Klein, offering one of the world's largest and most comprehensive libraries of licensed imagery, video footage, music, and editorial content. The company serves creative professionals, marketing teams, media organizations, and enterprises across virtually every industry, providing both rights-managed and royalty-free content through its flagship platform and subsidiary brands including iStock and Unsplash. With partnerships spanning major news agencies, sports organizations, and entertainment studios, Getty Images holds an unmatched position in premium editorial and commercial visual content. In the AdTech and marketing ecosystem, Getty Images plays a critical role as a content infrastructure provider, enabling brands, agencies, and publishers to source high-quality visuals for advertising campaigns, digital media, social content, and editorial publications. Its API integrations, DAM partnerships, and enterprise licensing solutions make it a foundational layer in creative workflows for major advertisers and media companies. The company also invests heavily in AI-powered search, generative AI content tools, and metadata enrichment to modernize content discovery and licensing. Getty Images went public via a SPAC merger with CC Neuberger Principal Holdings III in February 2022, trading on the NYSE under the ticker GETY. The company competes with Shutterstock, Adobe Stock, and Alamy, but differentiates through its editorial depth, exclusive contributor relationships, and enterprise-grade licensing infrastructure. In 2023, Getty Images and Shutterstock announced a merger agreement, signaling a major consolidation in the stock content industry.
Business model
Marketplace
Target market
Enterprise
What they offer
Getty Images Platform
Core licensing platform for premium rights-managed and royalty-free photography, video, and music for commercial and editorial use
iStock
Subscription and on-demand stock content platform targeting SMBs and individual creatives with affordable pricing
Unsplash
Free photo platform with a large community of contributors, acquired by Getty Images in 2021
Getty Images API
RESTful API enabling enterprise customers and partners to integrate Getty's content library directly into their platforms and workflows
Embed Tool
Free embeddable image viewer allowing publishers and bloggers to legally use Getty Images content on non-commercial websites
Generative AI by Getty Images
AI-powered image generation tool trained exclusively on Getty's licensed content, offering commercially safe AI-generated visuals
Editorial Archive
Vast collection of historical and current news, sports, and entertainment imagery from global events and wire services
Music by Getty Images
Royalty-free music and sound effects library for video productions and multimedia projects
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 1995 · Founded
- 2021Absorbed Unsplash