Wibbitz

A leading automated video creation platform for publishers and media brands before its acquisition by Vimeo in 2021

Wibbitz was an Israeli-founded, New York-based technology company that developed an automated video creation platform powered by artificial intelligence. Founded in 2011, the company built tools that allowed media publishers, brands, and content teams to convert written articles and text-based content into polished short-form videos with minimal manual effort. Its platform automated the editing process by intelligently selecting relevant footage, adding text overlays, music, and voiceovers, dramatically reducing the time and cost traditionally associated with video production. The company gained significant traction in the digital media and publishing industry, attracting major clients such as USA Today, Reuters, Bloomberg, and other prominent media organizations seeking to capitalize on the growing demand for video content across social and digital platforms. Wibbitz raised over $40 million in venture funding and positioned itself as a leader in the automated video creation space, competing with platforms like Magisto, Animoto, and later Lumen5. In 2021, Wibbitz was acquired by Vimeo, the video hosting and software platform, as part of Vimeo's broader strategy to expand its video creation and editing toolset for businesses. Following the acquisition, Wibbitz's technology and team were integrated into Vimeo's product ecosystem, and the Wibbitz brand was gradually wound down as a standalone entity. The platform's capabilities were absorbed into Vimeo's suite of video tools, effectively ending Wibbitz's independent operation.