Promo

A leading self-serve video creation platform for SMBs and marketers, competing on ease of use, licensed content library size, and affordability

Promo.com (formerly Slidely) is a cloud-based video creation and marketing platform founded in 2012 and headquartered in Tel Aviv, Israel, with offices in New York. The platform empowers businesses of all sizes to create high-quality promotional videos for social media, advertising, and digital marketing without requiring professional video editing skills. It offers access to millions of licensed video clips, images, and music tracks, combined with an intuitive drag-and-drop editor and AI-assisted tools. Promo.com serves a broad range of customers from small businesses and entrepreneurs to marketing agencies and mid-market brands. Its platform is particularly well-suited for social media advertising, enabling users to produce platform-optimized video ads for Facebook, Instagram, YouTube, TikTok, and other channels. The company has positioned itself as a cost-effective alternative to hiring video production agencies, democratizing professional video content creation. In the AdTech and MarTech ecosystem, Promo.com occupies a niche at the intersection of creative production and performance marketing. Its integration with advertising platforms and focus on video — one of the fastest-growing ad formats — makes it a relevant tool for digital marketers seeking to scale creative output. The company has grown significantly, reportedly serving hundreds of thousands of businesses globally, and competes with tools like Animoto, Biteable, and Canva's video features.