Keap

Established player in small business CRM and marketing automation

Keap (formerly Infusionsoft) is a customer relationship management (CRM) and marketing automation platform that serves small businesses and entrepreneurs. The company provides an all-in-one solution that combines CRM, email marketing, sales pipeline management, e-commerce, and appointment scheduling capabilities. Founded in 2001, Keap has evolved from its Infusionsoft roots to offer a more user-friendly platform tailored to the needs of growing small businesses. While not a pure-play AdTech company, Keap operates in the marketing technology space with features that support digital marketing campaigns, lead generation, and customer engagement. The platform enables small businesses to automate their marketing and sales processes, manage customer relationships, and execute email marketing campaigns. Keap has served hundreds of thousands of users over its history and positions itself as a growth partner for small businesses looking to scale their operations. The company rebranded from Infusionsoft to Keap in 2019 to better reflect its mission of helping small businesses simplify growth. Keap competes in the crowded small business CRM and marketing automation space, differentiating itself through its focus on ease of use and comprehensive feature set designed specifically for entrepreneurs and small business owners.