Hyros

Specialized attribution platform focused on performance marketers and DTC brands dealing with tracking limitations

Hyros is an AI-powered ad tracking and attribution platform that specializes in helping direct-to-consumer (DTC) brands, digital marketers, and online businesses accurately track their advertising performance across multiple channels. The platform was developed to address the growing challenges of cookie-based tracking limitations, iOS privacy changes, and the increasing complexity of multi-touch attribution in digital advertising. Hyros uses artificial intelligence to track customer journeys across devices and platforms, providing businesses with more accurate data on which ads and marketing channels are actually driving conversions and revenue. The company positions itself as a solution for businesses frustrated with the inaccuracies of traditional tracking pixels from platforms like Facebook and Google, particularly in the post-iOS 14 era. Hyros claims to help businesses improve their ROAS by providing more accurate attribution data, enabling better optimization of ad spend across channels including paid social, paid search, email, and other digital marketing channels. The platform is particularly popular among high-spending performance marketers, info-product sellers, e-commerce brands, and agencies managing significant advertising budgets.