Ontraport
C · Marketing TechnologyAll-in-one business automation platform that combines CRM, marketing automation, and e-commerce in a single solution, enabling SMBs to automate complex marketing campaigns without technical expertise or multiple software subscriptions.
Last updated Feb 8, 2026
- Industry
- Marketing Automation & CRM
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 51-200
- Funding
- bootstrap
- Revenue Range
- $10M-$50M
- API Available
- Yes
Market Position
Mid-tier marketing automation platform focused on small to medium-sized businesses and entrepreneurs
Overview
Ontraport is a comprehensive business automation platform that combines CRM, marketing automation, and e-commerce capabilities into a unified solution. Founded in 2006 as an alternative to complex enterprise software, the platform is specifically designed for small to medium-sized businesses, entrepreneurs, and digital marketers who need sophisticated automation without extensive technical resources. While not a pure-play AdTech company, Ontraport operates in the marketing technology space with strong capabilities in email marketing, landing pages, and campaign automation. The platform distinguishes itself by offering an all-in-one approach that eliminates the need for multiple disconnected tools. Ontraport's visual campaign builder, membership site functionality, and integrated payment processing make it particularly popular among online course creators, coaches, consultants, and information product sellers. The company has maintained steady growth in the competitive marketing automation space, positioning itself as a more accessible alternative to enterprise solutions like HubSpot and Salesforce while offering more sophistication than entry-level tools.
Products & Features
CRM
Customer relationship management system with contact management, deal tracking, and pipeline management
Marketing Automation
Visual campaign builder for creating automated email sequences, SMS campaigns, and multi-channel marketing workflows
Landing Pages & Forms
Drag-and-drop builder for creating landing pages, opt-in forms, and sales pages without coding
Email Marketing
Email campaign creation, delivery, and analytics with A/B testing capabilities
Membership Sites
Built-in membership portal functionality for delivering digital content and online courses
E-commerce & Payments
Integrated payment processing, order management, and product delivery
Reporting & Analytics
Comprehensive dashboards and reports for tracking campaign performance and business metrics
Key Features
Visual campaign builder with drag-and-drop interfaceIntegrated CRM with contact scoring and segmentationEmail and SMS marketing automationLanding page and form builderMembership site hostingPayment processing and e-commerceTask and project managementReporting and analytics dashboardsAPI and webhook integrationsSplit testing capabilities
Use Cases
Online course creation and deliveryLead nurturing and email marketing campaignsE-commerce and digital product salesMembership site managementSales pipeline and deal trackingMarketing campaign automationCustomer onboarding workflowsEvent registration and management
Customer Segments
Small to medium-sized businessesEntrepreneurs and solopreneursDigital marketersOnline course creatorsCoaches and consultantsInformation product sellersMembership site ownersE-commerce businesses