Skubana

A leading operations platform for high-volume multichannel e-commerce sellers before being absorbed into the Extensiv ecosystem post-acquisition

Skubana was a cloud-based operations platform founded in 2015 and headquartered in New York City, designed specifically for high-volume direct-to-consumer and multichannel e-commerce sellers. The platform unified order management, inventory management, warehouse operations, and business analytics into a single system, eliminating the need for multiple disconnected tools. Skubana was particularly well-regarded for its ability to handle complex fulfillment workflows across multiple warehouses, sales channels, and third-party logistics providers simultaneously. The company carved out a strong niche serving mid-market to enterprise e-commerce brands processing thousands of orders per day, integrating with major marketplaces like Amazon, eBay, Walmart, and Shopify, as well as numerous 3PL and shipping partners. Its analytics capabilities gave merchants real-time visibility into profitability, inventory levels, and operational performance — a key differentiator in a crowded operations software market. Skubana competed with platforms like ShipBob, Linnworks, and Brightpearl. In 2021, Skubana was acquired by 3PL Central, a leading warehouse management system (WMS) provider for third-party logistics companies. Following the acquisition, Skubana was rebranded as Extensiv Order Manager as part of 3PL Central's broader rebranding to Extensiv, which aimed to create an integrated fulfillment network connecting brands, 3PLs, and technology partners. The Skubana brand was effectively retired as the product was absorbed into the Extensiv platform ecosystem.