Divvy

A leading spend management and corporate card platform for SMBs, operating as part of Bill.com following a $2.5B acquisition in 2021

Divvy, now part of Bill.com, is a spend management and corporate card platform designed primarily for small and medium-sized businesses (SMBs). Founded in 2016 and headquartered in Lehi, Utah, Divvy combines a free software platform with a Visa corporate card to give finance teams real-time visibility into company spending, automated expense reporting, and granular budget controls. The platform allows businesses to issue virtual and physical cards to employees with pre-set spending limits, eliminating the need for manual expense reimbursements and reducing financial risk. Bill.com acquired Divvy in 2021 for approximately $2.5 billion in a landmark deal that signaled the growing importance of integrated financial operations for SMBs. Divvy continues to operate as a distinct brand and product within the Bill.com portfolio, retaining its core identity while benefiting from integration with Bill.com's broader accounts payable and receivable ecosystem. The combined offering gives SMBs a more comprehensive suite of financial automation tools spanning payments, invoicing, and spend management. While Divvy is not strictly an AdTech company, it serves a broad range of business customers including marketing agencies and media companies that need to manage advertising spend, vendor payments, and team budgets efficiently. Its real-time spend controls and virtual card issuance make it particularly relevant for teams managing programmatic ad budgets or agency billing. Divvy competes with players like Brex, Ramp, and Expensify in the rapidly growing corporate spend management space.