Entrust

Global leader in digital identity and security solutions, serving governments and large enterprises with PKI, credentialing, and data protection technologies

Entrust is a leading cybersecurity and digital identity company headquartered in Shakopee, Minnesota, with a history spanning decades in the identity and security space. The company offers a broad portfolio of solutions including digital certificates, identity verification, secure payments, and encryption — serving thousands of customers across government, financial services, healthcare, and enterprise sectors globally. Entrust is widely recognized for its PKI (Public Key Infrastructure) solutions, SSL/TLS certificates, and identity management platforms that underpin secure digital transactions and communications. In the AdTech context, Entrust's relevance stems primarily from its acquisition of identity and data security companies that intersect with digital advertising infrastructure, particularly around identity verification, consent management, and data protection compliance. As privacy regulations such as GDPR and CCPA reshape the AdTech landscape, Entrust's identity and authentication technologies have become increasingly relevant to publishers, advertisers, and data platforms seeking to establish trusted, verified digital identities. Entrust operates as a private company backed by Thoma Bravo, a leading private equity firm that acquired it in 2009. The company has grown significantly through acquisitions and organic development, positioning itself as a trusted authority in digital identity infrastructure. While not a pure-play AdTech vendor, its technologies underpin critical trust and verification layers that modern digital advertising ecosystems depend upon.