Alation
D · Extended EcosystemAlation enables organizations to find, understand, trust, and govern their data through an intelligent data catalog that combines machine learning with collaborative curation, improving data literacy and accelerating data-driven decision making.
Last updated Feb 8, 2026
- Industry
- Data Management & Intelligence
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- $318M
- Revenue Range
- $50M-$100M
- Stock Symbol
- NASDAQ:ALTN
- Parent Company
- N/A
- API Available
- Yes
Market Position
Leader in enterprise data catalog and data intelligence platforms
Overview
Alation is a data catalog and data intelligence platform founded in 2012 that pioneered the concept of data cataloging for enterprises. The company provides a comprehensive solution that helps organizations discover, understand, trust, and govern their data assets across various sources. Alation's platform combines machine learning with human collaboration to create a searchable inventory of data assets, making it easier for data analysts, scientists, and business users to find and work with relevant data. While Alation is not strictly an AdTech company, it serves as critical data infrastructure for many organizations including those in advertising and marketing technology. The platform helps companies manage and govern the vast amounts of data used in marketing analytics, customer data platforms, and advertising operations. Alation has established itself as a leader in the data catalog market, competing with other enterprise data management solutions and serving Fortune 500 companies across various industries including financial services, healthcare, retail, and technology.
Products & Features
Alation Data Catalog
Core platform for discovering, understanding, and governing data assets across the enterprise
Alation Data Governance
Tools for implementing data governance policies, stewardship workflows, and compliance management
Alation Analytics
Business intelligence and analytics capabilities for understanding data usage and adoption
Alation Cloud Service
Cloud-native deployment of the Alation platform
Alation Connected Sheets
Integration with spreadsheet tools for governed data access
Key Features
Automated metadata harvesting and indexingBehavioral intelligence and machine learning recommendationsCollaborative data curation and crowdsourcingData lineage and impact analysisSearch and discovery across multiple data sourcesData stewardship workflowsPolicy and compliance managementQuery and BI tool integrationData quality monitoringUsage analytics and adoption metrics
Use Cases
Enterprise data discovery and searchData governance and compliance managementSelf-service analytics enablementData migration and modernization projectsRegulatory compliance (GDPR, CCPA)Data literacy and democratizationBI and analytics tool optimizationData quality improvementCloud migration planning
Customer Segments
Fortune 500 enterprisesFinancial services institutionsHealthcare organizationsRetail and e-commerce companiesTechnology companiesTelecommunications providersManufacturing companiesGovernment agencies