ServiceNow
Santa Clara, California, United States · Founded 2004
10001+ employees · NOW
Sourced & current · updated Jul 6, 2026Website
ServiceNow is an enterprise cloud computing platform that delivers digital workflows for enterprise operations, but is not primarily an AdTech company.
Where they sit
Marketing TechnologyMarketing Automation
Market leader in enterprise IT service management and workflow automation, competing at the top tier of the cloud software industry alongside Salesforce, SAP, and Microsoft
Ownership
Subsidiaries