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Simon Mouyal

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Simon Mouyal is a senior marketing and technology executive who has built a reputation for driving enterprise-scale marketing transformation at the intersection of SaaS, digital advertising, and revenue operations. At ServiceNow, he has played a key role in elevating the company's brand and demand generation capabilities, leveraging data-driven marketing strategies to support the company's rapid growth trajectory in the enterprise software market. His work spans brand positioning, performance marketing, and the integration of marketing technology stacks that power modern B2B go-to-market motions. Mouyal's career reflects a trajectory through high-growth technology companies where he has consistently led marketing functions with a focus on measurable business outcomes. His experience encompasses digital marketing, content strategy, and the deployment of sophisticated MarTech and AdTech platforms to drive pipeline and customer acquisition at scale. He is recognized for his ability to align marketing operations with sales and revenue goals in complex enterprise environments. While Mouyal's primary domain is enterprise B2B marketing rather than pure-play AdTech, his work at ServiceNow and prior roles has significant relevance to the AdTech ecosystem through his deployment of programmatic advertising, account-based marketing platforms, and marketing analytics infrastructure that are central to modern enterprise demand generation.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
Chief Marketing Officer
Company
Based
Santa Clara, California, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Simon Mouyal is a senior marketing and technology executive who has built a reputation for driving enterprise-scale marketing transformation at the intersection of SaaS, digital advertising, and revenue operations. At ServiceNow, he has played a key role in elevating the company's brand and demand generation capabilities, leveraging data-driven marketing strategies to support the company's rapid growth trajectory in the enterprise software market. His work spans brand positioning, performance marketing, and the integration of marketing technology stacks that power modern B2B go-to-market motions. Mouyal's career reflects a trajectory through high-growth technology companies where he has consistently led marketing functions with a focus on measurable business outcomes. His experience encompasses digital marketing, content strategy, and the deployment of sophisticated MarTech and AdTech platforms to drive pipeline and customer acquisition at scale. He is recognized for his ability to align marketing operations with sales and revenue goals in complex enterprise environments. While Mouyal's primary domain is enterprise B2B marketing rather than pure-play AdTech, his work at ServiceNow and prior roles has significant relevance to the AdTech ecosystem through his deployment of programmatic advertising, account-based marketing platforms, and marketing analytics infrastructure that are central to modern enterprise demand generation.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

B2B Demand GenerationProgrammatic AdvertisingAccount-Based MarketingMarketing Technology StackBrand StrategyRevenue OperationsDigital Marketing TransformationEnterprise SaaS Marketing

Speaking topics

Enterprise Marketing TransformationB2B Demand Generation at ScaleMarketing Technology IntegrationBrand Building in Enterprise SaaS

Recognition

Notable achievements

  • Served as CMO at ServiceNow, one of the fastest-growing enterprise software companies globally
  • Led marketing strategy supporting ServiceNow's growth toward multi-billion dollar annual recurring revenue milestones
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