Simon Mouyal
Simon Mouyal is a senior marketing and technology executive who has built a reputation for driving enterprise-scale marketing transformation at the intersection of SaaS, digital advertising, and revenue operations. At ServiceNow, he has played a key role in elevating the company's brand and demand generation capabilities, leveraging data-driven marketing strategies to support the company's rapid growth trajectory in the enterprise software market. His work spans brand positioning, performance marketing, and the integration of marketing technology stacks that power modern B2B go-to-market motions. Mouyal's career reflects a trajectory through high-growth technology companies where he has consistently led marketing functions with a focus on measurable business outcomes. His experience encompasses digital marketing, content strategy, and the deployment of sophisticated MarTech and AdTech platforms to drive pipeline and customer acquisition at scale. He is recognized for his ability to align marketing operations with sales and revenue goals in complex enterprise environments. While Mouyal's primary domain is enterprise B2B marketing rather than pure-play AdTech, his work at ServiceNow and prior roles has significant relevance to the AdTech ecosystem through his deployment of programmatic advertising, account-based marketing platforms, and marketing analytics infrastructure that are central to modern enterprise demand generation.
Last updated Sep 27, 2026 by the ATDb Editorial Team
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Simon Mouyal is a senior marketing and technology executive who has built a reputation for driving enterprise-scale marketing transformation at the intersection of SaaS, digital advertising, and revenue operations. At ServiceNow, he has played a key role in elevating the company's brand and demand generation capabilities, leveraging data-driven marketing strategies to support the company's rapid growth trajectory in the enterprise software market. His work spans brand positioning, performance marketing, and the integration of marketing technology stacks that power modern B2B go-to-market motions. Mouyal's career reflects a trajectory through high-growth technology companies where he has consistently led marketing functions with a focus on measurable business outcomes. His experience encompasses digital marketing, content strategy, and the deployment of sophisticated MarTech and AdTech platforms to drive pipeline and customer acquisition at scale. He is recognized for his ability to align marketing operations with sales and revenue goals in complex enterprise environments. While Mouyal's primary domain is enterprise B2B marketing rather than pure-play AdTech, his work at ServiceNow and prior roles has significant relevance to the AdTech ecosystem through his deployment of programmatic advertising, account-based marketing platforms, and marketing analytics infrastructure that are central to modern enterprise demand generation.
Career
Employee
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Expertise & education
Expertise
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Recognition
Notable achievements
- Served as CMO at ServiceNow, one of the fastest-growing enterprise software companies globally
- Led marketing strategy supporting ServiceNow's growth toward multi-billion dollar annual recurring revenue milestones