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Brief
ManyChat

ManyChat

Conversational Marketingmanychat.com

ManyChat empowers businesses to automate customer conversations and marketing campaigns across messaging platforms without coding, enabling personalized engagement at scale and driving higher conversion rates through conversational commerce.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2015
HQ
San Francisco, California, United States
Connections
17

At a glance

Employees
51-200
Funding
$18M
Revenue
$10M-$50M
15integrations2competitors

About

Leading chat marketing platform for SMBs with over 1 million users globally

ManyChat is a conversational marketing platform founded in 2015 that specializes in chatbot automation and messaging-based customer engagement. The platform allows businesses to build automated chat sequences, broadcast messages, and create interactive experiences across multiple messaging channels including Facebook Messenger, Instagram Direct Messages, WhatsApp, SMS, and email. ManyChat has become one of the most popular no-code chatbot builders, particularly among small to medium-sized businesses and e-commerce brands. The company positions itself within the MarTech and conversational commerce space, bridging the gap between traditional advertising and customer engagement through messaging platforms. ManyChat's platform enables businesses to capture leads, nurture prospects, provide customer support, and drive sales through automated conversations. The platform has gained significant traction in the e-commerce, digital marketing, and online education sectors. ManyChat serves over 1 million businesses globally and has established itself as a market leader in the chat marketing category. The platform's ease of use, visual flow builder, and integration capabilities with major marketing and e-commerce platforms have made it a popular choice for businesses looking to leverage messaging apps for marketing and customer engagement without requiring technical expertise.

Business model

SaaS

Target market

SMB

What they offer

  • Messenger Bot

    Automated chatbot builder for Facebook Messenger with visual flow builder and templates

  • Instagram Automation

    Automated responses and engagement tools for Instagram Direct Messages and comments

  • WhatsApp Business

    Chatbot and automation tools for WhatsApp Business API

  • SMS Marketing

    Text message marketing and automation capabilities

  • Email Marketing

    Email campaign creation and automation integrated with chat flows

  • Flow Builder

    Visual drag-and-drop interface for creating conversation flows and automation sequences

  • Broadcasting

    Mass messaging capabilities across multiple channels with segmentation

  • Live Chat

    Human takeover and live chat functionality for customer support

Key features

Visual flow builder with drag-and-drop interfaceMulti-channel messaging (Messenger, Instagram, WhatsApp, SMS, Email)Pre-built templates and conversation flowsAudience segmentation and targetingA/B testing capabilitiesAnalytics and reporting dashboardLead capture and qualification toolsE-commerce integrationsPayment processing within chatConditional logic and branchingCustom fields and user attributesBroadcast messaging with scheduling

Use cases

E-commerce customer engagement and salesLead generation and qualificationAbandoned cart recoveryCustomer support automationEvent registration and remindersContent delivery and drip campaignsAppointment booking and schedulingProduct recommendationsOrder tracking and notificationsQuiz and survey creation

Customer segments

E-commerce businessesDigital marketing agenciesSmall and medium-sized businessesOnline course creatorsContent creators and influencersLocal businessesSaaS companiesCoaches and consultants

Tech & specs

Technology stack

Facebook Messenger APIInstagram Graph APIWhatsApp Business APITwilio (SMS)Stripe (payments)WebhooksREST API

Security & compliance

GDPRSOC 2 Type IICCPA

Deployment

Cloud

API

Yes

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