Landbot

Growing player in the no-code chatbot and conversational marketing space

Landbot is a conversational marketing and automation platform that allows businesses to build interactive chatbots and conversational experiences without coding. Founded in Barcelona, the company provides tools for creating AI-powered chatbots across web, WhatsApp, and other messaging channels. While not strictly an AdTech company, Landbot operates in the marketing technology space with strong applications in lead generation, customer engagement, and conversion optimization. The platform serves businesses looking to automate customer interactions and improve conversion rates through conversational interfaces. Landbot's no-code approach makes it accessible to marketers and business users without technical expertise. The company has gained traction in the European and global markets, particularly among SMBs and mid-market companies seeking to enhance their digital customer experience and marketing automation capabilities. Landbot competes in the broader conversational AI and chatbot market, positioning itself as a user-friendly alternative to more complex enterprise solutions. The platform integrates with popular marketing and CRM tools, making it part of the modern marketing technology stack for lead generation and customer engagement.