Helpshift

Leading in-app customer support platform for mobile gaming and consumer apps, operating as a subsidiary of Keywords Studios

Helpshift is a digital customer service platform that pioneered in-app messaging and AI-driven support automation, enabling companies to deliver seamless customer service experiences directly within mobile apps and digital products. The platform combines AI-powered chatbots, automation workflows, and agent-assisted support to reduce ticket volumes and improve resolution times. Helpshift is particularly well-known in the mobile gaming industry, where it serves major publishers who need to handle high volumes of player support inquiries at scale. Founded in 2011 by Abinash Tripathy and Baishampayan Ghose, Helpshift raised approximately $38 million in venture funding before being acquired by Keywords Studios, a global provider of technical and creative services to the video game industry, in 2023. The acquisition positioned Keywords Studios to expand its player support offerings with a robust technology platform. Helpshift continues to operate as a distinct brand and product under Keywords Studios' ownership. Helpshift's platform integrates AI bots, smart FAQs, in-app messaging, and agent tooling into a unified customer service suite. Its technology stack is designed for mobile-first environments, making it a preferred choice for gaming studios, fintech apps, and consumer technology companies. The platform's ability to deflect support tickets through automation while maintaining high customer satisfaction scores has made it a competitive alternative to traditional helpdesk solutions like Zendesk and Salesforce Service Cloud in mobile-centric markets.