Helpshift

Leading provider of in-app customer support solutions with strong presence in mobile gaming and app-based businesses

Helpshift is a customer support technology company that specializes in digital-first customer service solutions, particularly for mobile and web applications. The company pioneered in-app customer support, enabling businesses to provide seamless customer service experiences directly within their digital products without requiring users to leave the app or switch channels. Helpshift's platform combines AI-powered automation, chatbots, in-app messaging, knowledge base management, and self-service capabilities to help companies deliver efficient, scalable customer support. While Helpshift is primarily positioned in the customer service and support technology sector rather than traditional advertising technology (AdTech), it plays an adjacent role in the digital ecosystem by helping app publishers and digital businesses improve user retention and engagement—metrics that are critical to monetization and advertising effectiveness. The company serves mobile-first businesses including gaming companies, financial services, retail, and on-demand service providers. Helpshift was acquired by Keywords Studios in 2021, expanding its reach within the gaming and digital entertainment sectors.