MoEngage Launches Merlin AI Custom Agents With Full Visibility, Marketer-Defined Guardrails, and Open MCP Architecture

B2C Lifecycle and CRM teams can now design marketing agents that run on their own data, inside their own guardrails, and coordinate with external AI systems like Claude and ChatGPT through an open Model Context Protocol (MCP) server. MoEngage, the agentic customer engagement platform used by more than 1,350 consumer brands, launched Merlin AI Custom […]

Last updated Jun 4, 2026 by ATDb automated enrichment