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Pepipost was acquired by Netcore Cloud.
Brief
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Pepipost

Pepipost offered businesses a reliable, cost-effective transactional and marketing email delivery platform with AI-powered deliverability optimization and a developer-friendly API.

Mumbai, Maharashtra, IndiaFounded 2016

Last updated May 11, 2026 by ATDb automated enrichment

Industry
Email Delivery & Marketing Infrastructure
Business Model
SaaS
Target Market
SMB
Employee Count
51-200
Parent Company
Netcore Cloud
API Available
Yes
Market Position

A mid-tier email delivery provider known for developer-friendly APIs and competitive pricing, particularly strong in the Indian and emerging markets before acquisition by Netcore Cloud.

Overview

Pepipost was an email delivery platform founded in India that specialized in providing reliable, high-performance transactional and marketing email services for businesses of all sizes. The platform offered a developer-friendly API, SMTP relay, and a web-based dashboard that allowed companies to send large volumes of emails with strong deliverability rates. Pepipost distinguished itself through its neural email delivery technology, which used machine learning to optimize sending patterns and improve inbox placement rates. The company built a reputation for offering competitive pricing, including a generous free tier, which made it particularly attractive to startups, developers, and SMBs looking for cost-effective email infrastructure. Its straightforward integration options, comprehensive analytics, and real-time tracking capabilities helped it gain traction in a competitive market dominated by players like SendGrid and Mailgun. Pepipost was acquired by Netcore Cloud, a leading marketing technology company headquartered in India, which integrated Pepipost's email delivery capabilities into its broader customer engagement and marketing automation platform. Following the acquisition, the Pepipost brand was effectively merged into Netcore's product suite, with Netcore leveraging the technology and infrastructure to strengthen its email delivery offerings. The Pepipost brand has largely been sunset as a standalone product.

Products & Features

Email API

RESTful API for sending transactional and marketing emails programmatically with high deliverability.

SMTP Relay

SMTP-based email sending service for easy integration with existing applications and platforms.

Email Analytics Dashboard

Real-time tracking and reporting on email opens, clicks, bounces, and deliverability metrics.

Neural Email Delivery

Machine learning-powered sending optimization to improve inbox placement rates.

Webhooks

Event-driven notifications for email delivery events such as opens, clicks, and bounces.

Key Features
High-volume transactional email deliveryReal-time email analytics and reportingAI/ML-powered deliverability optimizationDeveloper-friendly REST API and SMTP relayDedicated IP addressesEmail template managementBounce and spam complaint handlingSuppression list management
Use Cases
Transactional email delivery (order confirmations, password resets)Marketing email campaignsApplication notification emailsE-commerce email communicationsSaaS product onboarding and lifecycle emails
Customer Segments
Startups and developersE-commerce businessesSaaS companiesDigital agenciesSMBs in India and emerging markets
Connections

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