OutboundEngine
Provides done-for-you automated marketing that helps small business professionals stay top-of-mind with clients and generate referrals through consistent, personalized email and social media engagement without requiring marketing expertise or significant time investment.
Last updated May 11, 2026
- Industry
- Marketing Automation
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 51-200
- Funding
- $23M
- API Available
- Limited
Market Position
Niche provider of automated marketing solutions for service-based small businesses and independent professionals
Overview
OutboundEngine is an automated marketing platform that specializes in helping small businesses, particularly in service-based industries, maintain consistent client engagement and generate leads. The company focuses on automating time-consuming marketing tasks such as email campaigns, social media posting, and content creation, allowing busy professionals to maintain a strong marketing presence without dedicating significant time or resources. OutboundEngine differentiates itself by providing done-for-you marketing services rather than just software tools, combining automation technology with content creation to deliver turnkey marketing solutions. In the AdTech ecosystem, OutboundEngine occupies a niche position serving small businesses and independent professionals who lack dedicated marketing teams. The platform is particularly popular among real estate agents, financial advisors, insurance agents, and other service professionals who need to maintain regular contact with clients and prospects. By offering industry-specific content and automated nurture campaigns, OutboundEngine bridges the gap between sophisticated marketing automation platforms designed for enterprises and basic email marketing tools, providing a middle ground that balances automation with personalization.
Products & Features
Automated Email Marketing
Pre-written, industry-specific email campaigns that are automatically sent to contacts on a regular schedule
Social Media Automation
Automated posting of relevant content to social media platforms to maintain consistent online presence
Content Creation
Professional content writing and curation tailored to specific industries and audiences
Contact Management
CRM-lite functionality to organize and segment contacts for targeted campaigns
Lead Generation Tools
Features designed to capture and nurture leads through automated follow-up sequences
Key Features
Automated email nurture campaignsSocial media content schedulingIndustry-specific content libraryContact segmentationMobile app accessPerformance analytics and reportingPersonalization tokensReferral generation campaigns
Use Cases
Real estate agent client retention and referral generationFinancial advisor regular client communicationInsurance agent policy renewal reminders and cross-sellingSmall business owner staying top-of-mind with past customersService professional building thought leadership through consistent content sharing
Customer Segments
Real estate agentsFinancial advisorsInsurance agentsMortgage brokersSmall business ownersIndependent service professionals
Connections