Ziff Davis

Leading diversified digital media and martech holding company with strong first-party data assets across tech, health, and gaming verticals

Ziff Davis (NASDAQ: ZD) is a mid-cap digital media and internet technology holding company that operates a diversified portfolio of brands spanning tech media, gaming, healthcare information, cybersecurity, and marketing technology. Formerly known as J2 Global, the company rebranded to Ziff Davis in October 2021 to better reflect its evolution from a fax and cloud services business into a broad digital media and martech conglomerate. Key owned properties include PCMag, IGN, Mashable, Everyday Health, AskMen, Spiceworks, and the cybersecurity brand Ziff Davis Security. On the marketing technology side, Ziff Davis owns a cluster of email marketing and SEO tools including iContact, Campaigner, SMTP.com, and Moz — giving it a meaningful footprint in the SMB and mid-market martech stack. The company monetizes its media properties primarily through digital advertising, performance marketing, and affiliate commerce, while its SaaS products generate recurring subscription revenue. This dual-engine model — owned-and-operated media audiences plus software tools — positions Ziff Davis as both a publisher and a martech vendor. In the AdTech and martech ecosystem, Ziff Davis is notable for its first-party data assets across high-intent verticals (tech, health, gaming), which it leverages for targeted advertising and performance marketing programs. The company competes with both pure-play digital publishers and martech platform providers, and has pursued an active M&A strategy to consolidate niche digital media and software assets. Revenue has historically ranged in the $1.4–1.8 billion range, with the business split roughly between advertising/media and cloud/SaaS segments.