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Brief
Business of Home was acquired by Ziff Davis (May 2026) (see deal)— See the full lineage →

Business of Home

Trade MediaPublisher

Business of Home delivers authoritative news, analysis, and storytelling focused on the business of interior design and home furnishings, serving a professional audience of designers, retailers, and industry executives.

Last updated Nov 3, 2026 by ATDb automated enrichment

Founded
2009
HQ
United States
Parent
Ziff Davis
Connections
3

AI-drafted from public sources3 sources cited

At a glance

Employees
11-50
1corporate family1acquisitions
Native Advertising

About

Leading trade media brand for the home design industry, now operating within Ziff Davis's lifestyle media group

Business of Home is a trade media brand for the home design industry, founded by Julia Noran Johnston in 2009 and offering news, print and podcasts. Ziff Davis bought it from Recurrent Ventures in May 2026, and Johnston leads the new lifestyle group.

Business model

Media / Trade Publication

Target market

Home design and interior design professionals

What they offer

  • Digital Editorial

    Online news and analysis covering the business of home design, industry trends, and profiles of leading designers and executives

  • Print Publication

    A print magazine offering in-depth features and industry coverage for design professionals

  • Podcast

    Audio programming featuring interviews with designers, retailers, and home industry leaders

Key features

Trade-focused editorial covering the business side of home designMulti-format content including digital, print, and podcastProfessional audience of interior designers and home industry executivesEvents and community programming for the design industry

Use cases

Advertising to design professionals and affluent home consumersIndustry news and trend tracking for interior designers and home brandsThought leadership and brand visibility for home furnishings companiesRecruitment and business development within the design industry

Customer segments

Interior designers and design firmsHome furnishings and décor brandsLuxury goods advertisersDesign industry executives and retailers

Tech & specs

Deployment

Cloud

API

No

Corporate history
  1. 2009 · Founded
  2. 2026Acquired by Ziff Davis
    Still operating as part of Ziff Davis
Connection details

Explore further

3 views
Recent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Business of Home