Vivek Shah

Vivek Shah is the CEO of Ziff Davis, a publicly traded digital media and internet company that operates a diverse portfolio of brands spanning technology, gaming, health, and cybersecurity. Under his leadership, Ziff Davis has evolved from a legacy tech media publisher into a sophisticated digital advertising and performance marketing enterprise, with properties like Everyday Health, IGN, PCMag, and Mashable generating significant programmatic and direct advertising revenue at scale. Shah has been instrumental in positioning Ziff Davis as a major player in the intersection of content and commerce-driven advertising. Shah's tenure at Ziff Davis has been defined by an aggressive acquisition strategy, using M&A to build vertical depth in high-value advertising categories including health, cybersecurity, and consumer technology. The acquisition and integration of Everyday Health was particularly significant, giving Ziff Davis a dominant footprint in health and wellness advertising — a category commanding premium CPMs and strong pharma advertiser demand. His leadership of the Consensus point-of-care and health information platform further extended the company's reach into performance-driven health marketing. Before leading Ziff Davis, Shah held senior roles in digital media and publishing, developing deep expertise in audience monetization, subscription models, and the transition of legacy media brands to digital-first revenue strategies. His background bridges editorial and business operations, giving him a distinctive perspective on how content quality and advertising technology intersect to drive publisher yield and advertiser outcomes.

Last updated Apr 19, 2026 by ATDb automated enrichment