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Brief
PopSci was acquired by Ziff Davis (May 2026) (see deal)— See the full lineage →

PopSci

Digital Media & PublishingPublisher

PopSci delivers trusted science and technology editorial content to a large consumer audience, providing advertisers with access to an engaged, curiosity-driven readership across digital channels.

Parent: Ziff DavisConnections: 3

Last updated Nov 3, 2026 by ATDb automated enrichment

AI-drafted from public sources3 sources cited

At a glance

1corporate family1acquisitions
Native AdvertisingContent Discovery

About

A legacy science and technology media brand operating within Ziff Davis's technology division, benefiting from portfolio scale alongside CNET, Mashable, and PCMag.

PopSci, the Popular Science media brand, is a science publisher. Ziff Davis bought it from Recurrent Ventures in May 2026 and placed it in its technology division alongside CNET, Mashable and PCMag.

Business model

Media / Digital Publishing

Target market

Consumer audience; advertisers targeting science and technology enthusiasts

What they offer

  • PopSci.com

    Digital editorial platform covering science, technology, environment, and innovation topics for a broad consumer audience.

  • Digital Advertising

    Display, native, and sponsored content advertising products targeting PopSci's science and technology audience.

  • Affiliate Commerce

    Product recommendations and reviews that generate affiliate revenue from consumer purchases.

Key features

Long-standing editorial brand with strong consumer recognition in science and technologyDigital-first publishing across web and social platformsIntegrated into Ziff Davis's technology media division for cross-portfolio advertising salesAffiliate commerce and product review content

Use cases

Brand advertising targeting science and technology enthusiastsSponsored content and native advertising in science and tech editorial contextsAffiliate-driven product discovery for consumer electronics and technology products

Customer segments

Consumer readers interested in science, technology, and innovationAdvertisers in consumer electronics, automotive, health, and technology categoriesAffiliate commerce partners

Tech & specs

Deployment

Cloud

API

No

Corporate history
  1. 2026Acquired by Ziff Davis
    Still operating as part of Ziff Davis
Connection details

Explore further

3 views
Recent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around PopSci