Skip to content
Brief
Campaigner

Campaigner

Campaigner delivers enterprise-level email marketing automation capabilities with advanced segmentation and personalization features at accessible price points for small to mid-sized businesses.

campaigner.comIrvine, California, United StatesFounded 1999Parent: Ziff Davis

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 28, 2026

Industry
Email Marketing & Marketing Automation
Business Model
SaaS
Target Market
SMB, Mid-Market
Employee Count
51-200
Funding
acquired
Parent Company
Ziff Davis
API Available
Yes
Market Position

Mid-tier email marketing automation provider with focus on advanced features and customer support

Overview

Campaigner is an email marketing automation platform that provides businesses with tools for creating, managing, and optimizing email campaigns. The platform offers advanced features including behavioral targeting, dynamic content personalization, A/B testing, and sophisticated workflow automation. Originally founded in 1999, Campaigner operates as a subsidiary of j2 Global (now Ziff Davis), which acquired the company to expand its portfolio of marketing technology solutions. Campaigner serves businesses ranging from small enterprises to large corporations, offering robust segmentation capabilities and marketing automation tools that go beyond basic email marketing. The platform emphasizes ease of use while providing advanced features typically found in enterprise-level solutions, including SMS marketing, ecommerce integrations, and detailed analytics and reporting. As part of the Ziff Davis family of brands, Campaigner continues to operate as a distinct email marketing solution, competing in the crowded marketing automation space by focusing on delivering powerful automation capabilities with an emphasis on customer support and deliverability. The platform maintains its own brand identity and product roadmap while benefiting from the resources and infrastructure of its parent company.

Products & Features

Email Marketing Automation

Core email campaign creation and automation platform with drag-and-drop editor and workflow builder

Advanced Segmentation

Sophisticated audience segmentation based on behavior, demographics, and engagement patterns

SMS Marketing

Text message marketing capabilities integrated with email campaigns

Workflow Automation

Visual workflow builder for creating complex, multi-step automated marketing campaigns

Reporting & Analytics

Detailed campaign performance tracking and analytics dashboards

Key Features
Advanced email automation workflowsBehavioral targeting and triggersDynamic content personalizationA/B testing capabilitiesSMS marketing integrationEcommerce platform integrationsDrag-and-drop email builderList segmentation and managementDeliverability monitoringResponsive email templates
Use Cases
Ecommerce abandoned cart recoveryLead nurturing campaignsCustomer onboarding sequencesRe-engagement campaignsEvent-triggered messagingNewsletter distributionProduct launch announcementsCustomer loyalty programs
Customer Segments
Small businessesMid-market companiesEcommerce retailersB2B marketersDigital agenciesNon-profit organizations

Explore further

2 views