Marigold

A leading SMB email marketing platform group operating multiple branded products across distinct verticals, competing in the crowded but growing email automation space.

Marigold (formerly CM Group) is a customer engagement and email marketing company purpose-built for small and mid-sized businesses. Following a major strategic restructuring completed in November 2024, Marigold sold its enterprise-tier brands — including Cheetah Digital, Selligent, Sailthru, Liveclicker, Marigold Loyalty, and Grow — to Zeta Global for approximately $325 million. The retained portfolio centers on three well-established SMB email marketing brands: Campaign Monitor, Emma, and Vuture, each serving distinct niches within the SMB and nonprofit/agency space. Campaign Monitor is a widely used drag-and-drop email marketing tool known for its clean UX and strong deliverability, popular among small businesses and marketing agencies. Emma is a relationship-focused email platform targeting mid-market organizations, particularly in higher education, hospitality, and franchises. Vuture serves the professional services sector, particularly law firms and financial services companies, with tailored email and digital marketing capabilities. Post-divestiture, Marigold operates as a leaner, SMB-focused entity competing directly with Mailchimp, Constant Contact, and Klaviyo in the email marketing space. The company's value lies in its multi-brand strategy, allowing it to serve distinct SMB verticals with purpose-built tools while sharing underlying infrastructure and deliverability expertise across its platform portfolio.