Spotler Group

Leading PE-backed European martech group consolidating email marketing, CRM, and customer engagement SaaS brands across the Netherlands, UK, and Germany

Spotler Group is a rapidly expanding marketing technology group majority-owned by CNBB Equity Partners since December 2016. Headquartered in the Netherlands, the group operates a portfolio of SaaS-based marketing automation, email marketing, CRM, and customer engagement products serving thousands of businesses across Europe. The group has grown aggressively through acquisition, adding multiple brands and capabilities to its platform ecosystem, including four acquisitions in late 2025 and a Germany market expansion in April 2026. The group's portfolio spans a broad range of digital marketing disciplines — from email and SMS marketing automation to social media monitoring (via OBI4WAN and related brands), web personalisation, and lead generation tools. This multi-product approach allows Spotler Group to serve as a comprehensive martech partner for mid-market and enterprise clients who need integrated, GDPR-compliant solutions tailored to European market requirements. Within the European AdTech and MarTech ecosystem, Spotler Group occupies a distinctive position as a PE-backed consolidator, assembling best-of-breed point solutions under a unified group umbrella while preserving individual brand identities. Its continued acquisition activity and geographic expansion into Germany signal an ambition to become a dominant pan-European marketing technology platform, competing with both global SaaS giants and regional specialists.