CNBB Equity Partners

Niche Dutch private-equity firm; primary significance as majority owner and growth enabler of the Spotler email marketing group in Europe

CNBB Equity Partners is a Netherlands-based private-equity firm that specializes in investments within the technology and software sectors. The firm is best known in the AdTech and MarTech ecosystem as the majority shareholder of Spotler, a European email marketing and marketing automation group that has grown through a series of acquisitions across the UK, Netherlands, and other European markets. CNBB took its majority stake in Spotler in December 2016, providing the capital and strategic backing that enabled Spotler's buy-and-build expansion strategy. As a private-equity investor rather than an operating technology company, CNBB Equity Partners functions primarily as a financial and strategic backer. Its involvement in the MarTech space is largely indirect, channeled through its portfolio company Spotler, which offers email marketing, marketing automation, and customer data platform solutions to SMB and mid-market clients across Europe. CNBB's role has been to support Spotler's growth through acquisitions of complementary email and digital marketing businesses. CNBB Equity Partners maintains a relatively low public profile typical of smaller European private-equity firms. Its significance in the AdTech/MarTech ecosystem derives almost entirely from its stewardship of the Spotler group, making it an important behind-the-scenes player in the European email marketing and marketing automation landscape.