SendPulse

Mid-tier multi-channel marketing automation platform targeting SMBs with affordable pricing and comprehensive feature set

SendPulse is a multi-channel marketing automation platform founded in 2015 that enables businesses to engage with customers through email, SMS, web push notifications, chatbots, and other communication channels. The platform combines marketing automation tools with a built-in CRM system, allowing businesses to manage customer relationships and execute campaigns from a single interface. SendPulse positions itself as an affordable, user-friendly alternative to enterprise marketing platforms, offering a comprehensive suite of tools that cater primarily to small and medium-sized businesses. The platform has grown to serve over 2 million users globally and supports communication in multiple languages. SendPulse differentiates itself in the MarTech/AdTech ecosystem by offering a freemium model with generous free tier limits, making it accessible to startups and small businesses while providing scalable solutions for growing companies. The company's focus on multi-channel automation, combined with features like AI-powered send time optimization and drag-and-drop builders, has positioned it as a competitive player in the marketing automation space.