Salesforce acquires ExactTarget for $2.5B
AcquisitionJuly 12, 20132.5B
Last updated May 21, 2026
- Acquirer
- Salesforce
- Target
- ExactTarget
- Deal Value
- $2.5B
Deal Terms
- Status
- Completed
- Enterprise value
- $2.50B
- Deal structure
- All cash
Last updated May 21, 2026