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Brief

Upland Software

Marketing Technology

Upland provides enterprises with a unified suite of cloud software tools spanning marketing, sales, and customer engagement, reducing vendor complexity through a single consolidated platform provider.

Last updated Jun 19, 2026 by the ATDb Editorial Team

Founded
2010
HQ
Austin, Texas, United States
Connections
3

At a glance

Employees
1001-5000
Revenue
$250M-$350M
Stock
UPLD
3corporate family

About

Mid-market to enterprise SaaS roll-up with a broad portfolio of marketing, engagement, and content tools acquired through M&A

Upland Software (NASDAQ: UPLD) is an Austin, Texas-based enterprise cloud software company founded in 2010. The company operates a buy-and-build strategy, acquiring niche SaaS businesses across multiple verticals including marketing, sales, customer success, project management, and knowledge management. Within the AdTech and MarTech ecosystem, Upland has acquired several notable platforms including Adestra (email marketing), Postup (email and audience development for publishers), Kapost (content marketing), and Localytics (mobile engagement and analytics), among others.

Business model

SaaS

Target market

Enterprise

What they offer

  • Adestra

    Enterprise email marketing and automation platform acquired by Upland in 2017

  • PostUp

    Email and audience development platform for publishers and media companies

  • Kapost

    Content operations and marketing content management platform

  • Localytics

    Mobile app engagement, analytics, and push notification platform

  • Rant & Rave

    Customer feedback and sentiment capture platform

  • Altify

    Sales performance and account planning software

  • Cimpl

    Technology expense management platform

  • RightAnswers

    Knowledge management and AI-powered self-service platform

  • Upland Qvidian

    RFP and proposal automation software

  • Upland BA Insight

    AI-powered enterprise search and knowledge discovery

Key features

Email marketing automation and audience segmentationMobile push notifications and in-app messagingContent operations and editorial workflow managementCustomer feedback and sentiment analysisSales account planning and opportunity managementKnowledge management and AI-powered searchProposal and RFP automationPublisher audience development toolsMulti-channel customer communications managementAnalytics and reporting dashboards

Use cases

Enterprise email marketing campaigns and automationPublisher audience growth and newsletter monetizationMobile app re-engagement and retention marketingContent marketing operations and editorial planningSales team account-based selling and pipeline managementCustomer satisfaction and feedback collectionRFP response and proposal generationEnterprise knowledge base and self-service support

Customer segments

Enterprise marketing teamsMedia and publishing companiesFinancial services firmsHealthcare organizationsTechnology companiesProfessional services firmsRetail and e-commerce brands

Tech & specs

Technology stack

Cloud-native SaaS architectureREST APIsAI and machine learning for personalizationMobile SDK (iOS and Android)Email delivery infrastructureData analytics and BI integrationsCRM integrations (Salesforce, Microsoft Dynamics)

Security & compliance

SOC 2GDPRCCPAISO 27001HIPAA (select products)

Deployment

Cloud

API

Yes

Corporate history
  1. 2010 · Founded
How it came together
200020052010201520202025TodayUpland SoftwareLocalytics2020Kapost2019Adestra2018
See the full lineage →
Connection details
View Upland Software’s full portfolio (3)

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