Kapost
B · Infrastructure & DataAcquired by Upland SoftwareCentralized content operations platform that connects content strategy, creation, distribution, and measurement to help B2B marketing teams manage large-scale content operations efficiently.
Last updated Feb 8, 2026
- Industry
- Content Marketing Platform
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $50.6M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Upland Software
- API Available
- Yes
Market Position
Enterprise-focused content marketing operations platform acquired by Upland Software
Overview
Kapost was a content marketing platform designed specifically for B2B marketing organizations managing large-scale content operations. The platform served as a centralized content operations hub that connected strategy, creation, distribution, and measurement into a unified workflow. Kapost provided tools for editorial planning, production management, cross-functional collaboration, and performance analytics to help marketing teams streamline their content marketing efforts. Kapost was acquired by Upland Software in 2016 and subsequently integrated into Upland's broader marketing technology portfolio. The platform was positioned as an enterprise-grade solution for content marketing operations, competing in the content marketing platform space alongside solutions like Contently, NewsCred (now Welcome), and various marketing resource management tools. Following its acquisition, Kapost's technology was integrated into Upland's suite of products, and the standalone Kapost brand eventually ceased independent operations.
Products & Features
Content Operations Platform
Centralized hub for managing content marketing workflows from planning to publication
Editorial Calendar
Visual planning and scheduling tool for content campaigns
Content Analytics
Performance measurement and ROI tracking for content initiatives
Collaboration Tools
Cross-functional workflow management for content teams
Key Features
Editorial calendar and planningContent workflow managementCross-functional collaborationContent performance analyticsCampaign managementAsset managementContent distribution trackingMarketing resource management
Use Cases
Enterprise content marketing operationsEditorial planning and calendar managementCross-team content collaborationContent performance measurementCampaign workflow managementContent ROI tracking
Customer Segments
Enterprise B2B companiesLarge marketing teamsTechnology companiesProfessional services firms