Jennifer Simon
Jennifer Simon is a marketing and AdTech professional known for her work in enterprise marketing technology, customer engagement platforms, and digital advertising solutions. At Upland Software, she has been involved in driving go-to-market strategies for the company's suite of marketing and revenue optimization tools, which serve brands and agencies navigating the complex digital advertising landscape. Her career has spanned roles across marketing technology and digital media, giving her a grounded perspective on how enterprise software intersects with programmatic advertising, customer data management, and omnichannel engagement. She has contributed to thought leadership around marketing automation, customer journey optimization, and the evolving role of first-party data in a post-cookie environment. Simon represents a class of operators who bridge the gap between enterprise SaaS and the AdTech ecosystem, helping organizations understand how technology platforms can drive measurable advertising and marketing outcomes. Her work at Upland Software places her at the intersection of marketing operations and revenue technology.
Last updated Oct 31, 2026 by the ATDb Editorial Team
AI-drafted from public sources3 sources cited
- Years in industry
- 15 years
Bio
Jennifer Simon is a marketing and AdTech professional known for her work in enterprise marketing technology, customer engagement platforms, and digital advertising solutions. At Upland Software, she has been involved in driving go-to-market strategies for the company's suite of marketing and revenue optimization tools, which serve brands and agencies navigating the complex digital advertising landscape. Her career has spanned roles across marketing technology and digital media, giving her a grounded perspective on how enterprise software intersects with programmatic advertising, customer data management, and omnichannel engagement. She has contributed to thought leadership around marketing automation, customer journey optimization, and the evolving role of first-party data in a post-cookie environment. Simon represents a class of operators who bridge the gap between enterprise SaaS and the AdTech ecosystem, helping organizations understand how technology platforms can drive measurable advertising and marketing outcomes. Her work at Upland Software places her at the intersection of marketing operations and revenue technology.
Career
Chief Financial OfficerCurrent
Upland Software · Since 2026
Roles with a cited source. All linked roles are in the Roles tab.