Rejoiner
Rejoiner helps e-commerce businesses recover lost revenue and increase customer lifetime value through automated, personalized email campaigns that target customers at critical points in their buying journey.
Last updated Feb 8, 2026
- Industry
- Email Marketing Automation / E-commerce Marketing
- Business Model
- SaaS
- Target Market
- SMB and Mid-Market
- Employee Count
- 11-50
- Funding
- $1.2M
- API Available
- Yes
Market Position
Specialized e-commerce email marketing platform focused on cart recovery and lifecycle automation for mid-market online retailers
Overview
Rejoiner is an email marketing and lifecycle automation platform specifically designed for e-commerce businesses. The company focuses on helping online retailers recover abandoned carts, re-engage customers, and increase customer lifetime value through personalized, data-driven email campaigns. Rejoiner's platform integrates with major e-commerce platforms and uses behavioral triggers and customer data to automate targeted email sequences throughout the customer journey. Within the MarTech/AdTech ecosystem, Rejoiner occupies a specialized niche serving direct-to-consumer brands and online retailers who need sophisticated email marketing capabilities beyond basic ESP functionality. The platform is particularly known for its abandoned cart recovery solutions and its ability to segment customers based on purchase behavior and engagement patterns. Rejoiner competes in the crowded email marketing automation space but differentiates itself through its e-commerce-specific features and focus on revenue attribution.
Products & Features
Abandoned Cart Recovery
Automated email sequences to recover abandoned shopping carts with personalized product recommendations and incentives
Customer Winback Campaigns
Re-engagement campaigns targeting lapsed customers based on purchase history and behavior
Browse Abandonment
Email triggers for visitors who browse products but don't add to cart
Post-Purchase Campaigns
Automated follow-up emails after purchase for reviews, cross-sells, and repeat purchases
Customer Segmentation
Advanced segmentation based on purchase behavior, customer value, and engagement metrics
Key Features
Abandoned cart email automationBehavioral email triggersCustomer lifecycle automationDynamic product recommendationsA/B testing capabilitiesRevenue attribution trackingE-commerce platform integrationsCustomer segmentationEmail template libraryReal-time analytics and reporting
Use Cases
Abandoned cart recoveryCustomer winback and re-engagementPost-purchase follow-up and upsellingBrowse abandonment recoveryCustomer lifecycle marketingRepeat purchase campaignsVIP customer nurturingNew customer onboarding
Customer Segments
E-commerce retailersDirect-to-consumer brandsOnline storesShopify merchantsMagento storesWooCommerce sites