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DoorDash Ads

DoorDash Ads

Retail MediaDivision· part of DoorDashads.doordash.com

DoorDash Ads is the in-app advertising platform built on top of DoorDash's marketplace, spanning restaurant, CPG, and grocery storefronts, and has evolved from a restaurant-centric ads tool into a full commerce media platform.

Last updated Oct 17, 2026 by ATDb automated enrichment

Founded
2020
HQ
San Francisco, California, United States
Parent
DoorDash
Connections
5

AI-drafted from public sources9 sources cited

At a glance

Employees
201-500
Revenue
$500M+
Stock
DASH
3integrations1competitors1corporate family
Attribution & AnalyticsRetail Media PlatformPerformance Marketing

About

A leading food and grocery delivery retail media network in the United States, leveraging DoorDash's marketplace scale to compete with Instacart Ads and Uber Eats Ads

DoorDash Ads is the in-app advertising platform built on top of DoorDash's marketplace, spanning restaurant, CPG, and grocery storefronts, and has evolved from a restaurant-centric ads tool into a full commerce media platform. To help brand partners reach new customers, DoorDash Ads has partnered with ad-tech firm LiveRamp on audience overlap analysis, custom segmentation, and activation. Source 1: osmos.ai — DoorDash, Uber Eats & Instacart Ads: Food Delivery 2026 Source 2: marketingdive.com — DoorDash upgrades ad platform with LiveRamp pact ...

Business model

Retail Media / Commerce Media Platform

Target market

Enterprise and Mid-Market brands in restaurant, CPG, and grocery verticals

What they offer

  • Sponsored Listings

    Promoted placements that elevate restaurant and product listings within DoorDash search and browse results to drive discovery and orders.

  • Premium Ad Formats

    Higher-impact display and native ad units available to brand partners across the DoorDash app experience.

  • LiveRamp Audience Tools

    Audience overlap analysis, custom segmentation, and activation capabilities powered by a partnership with LiveRamp, enabling brands to reach new and existing customers with precision.

  • CPG & Grocery Ads

    Advertising solutions tailored for consumer packaged goods and grocery brands selling through DoorDash's non-restaurant storefronts.

Key features

First-party purchase intent data from DoorDash's marketplaceSponsored listings across restaurant, CPG, and grocery categoriesLiveRamp integration for audience segmentation and activationPremium ad formats for brand awareness and conversionCross-category reach spanning food delivery, grocery, and convenience

Use cases

CPG brands promoting products within DoorDash grocery and convenience storefrontsRestaurants boosting visibility in search and browse resultsGrocery brands driving trial and repeat purchase among DoorDash shoppersBrand advertisers reaching new customer segments using LiveRamp-powered audiencesPerformance marketers measuring sales lift from in-app ad spend

Customer segments

CPG brandsRestaurant chains and franchisesGrocery and convenience retailersIndependent restaurantsBeverage and alcohol brands

Tech & specs

Technology stack

LiveRamp (audience segmentation and activation)First-party transaction and behavioral dataIn-app native ad delivery

Security & compliance

CCPAGDPR

Deployment

Cloud

API

Limited

Corporate history
  1. 2020 · Founded
Connection details

Explore further

3 views
On the AtlasAttribution & AnalyticsOn the Mapby country + regionOn the GraphNetwork around DoorDash Ads