Dick’s, CVS and Fluent Find Commerce Media’s Next Growth Spurts

CANNES, France – Commerce media has reached the awkward stage of its development when simply showing up with shopper data no longer counts as a personality. During a panel at the Cannes Lions International Festival of Creativity, executives from Dick’s Sporting Goods, CVS Media Exchange and Fluent said the next phase will require retail media […]

Last updated Sep 16, 2026 by ATDb automated enrichment