Srishti Anand

VP, Retail Media Product at Criteo

VP-level retail media product leader at one of the largest commerce advertising platforms; represents the retail media specialist axis which is a high-growth sector often under-indexed in traditional AdTech databases.

Last updated Jun 3, 2026 by the ATDb Editorial Team

Bio

Srishti Anand leads retail media product development at Criteo, overseeing the Commerce Max platform that enables retailers to monetize their first-party data through on-site and off-site programmatic advertising. She works with major retail partners to build closed-loop measurement and audience activation capabilities. Her role sits at the convergence of retail media networks, programmatic infrastructure, and first-party data strategy.

Expertise

Retail MediaCommerce AdvertisingFirst-Party Data Activation