General Manager, EMEA at Criteo
As a senior executive at Criteo overseeing a major global region, Vandervynckt is a key figure in understanding how retail media and performance advertising are evolving in Europe.
Last updated Apr 18, 2026 by jonholm
Cédric Vandervynckt leads Criteo's operations across Europe, the Middle East, and Africa, overseeing one of the largest performance advertising and retail media platforms in the region. He has been instrumental in Criteo's pivot toward retail media and commerce advertising solutions for European retailers and brands. Vandervynckt is a frequent participant in European AdTech events and discussions on the future of commerce media.