C
Cédric Vandervynckt
Ad-tech sales leader (most recently CSO, SKEEPERS)
Leading Criteo's EMEA business through its pivot to retail media and championing commerce advertising as the dominant performance channel for European retailers and brands.
Last updated May 30, 2026 by the ATDb Editorial Team
Bio
Cédric Vandervynckt is a French ad-tech and martech sales leader, most recently Chief Sales Officer at SKEEPERS (2022–2025) and currently between roles. He spent over five years at Criteo — as EVP EMEA and GM of its Web division — and earlier led Google's SEEMEA search and display sales. He is a former board member of the Mobile Marketing Association France.
Previous Roles
Chief Sales Officer
SKEEPERS (2022–2025)
Chief Sales Officer
Acolad Group (2021–2022)
GM & EVP, Web / EVP EMEA
Criteo (2015–2020)
Head of Sales & Strategy, SEEMEA
Google (2011–2015)
Expertise
Retail MediaCommerce AdvertisingPerformance MarketingProgrammatic AdvertisingFirst-Party Data StrategyCookieless TargetingGDPR Compliance in AdTechRetail Media Networks
Education
- Business/Management degree — specific institution not publicly confirmed
Notable Achievements
- Led Criteo's EMEA regional transformation from retargeting to a full commerce media platform
- Oversaw Criteo's expansion of retail media partnerships across major European retailers
- Maintained Criteo's EMEA market position through the industry's post-cookie transition period
Speaking Topics
The future of retail media in EuropeCookieless advertising and first-party dataCommerce media convergence of brand and performanceGDPR and privacy-first advertising strategies
Connections