Jessica Breslav — Impact

Jessica Breslav has joined Impact, the leading partnership management platform, in a senior leadership capacity. Breslav is a well-known figure in the AdTech and digital advertising space, having previously held prominent roles at companies including Criteo, where she served as Chief Customer Officer and in other senior commercial positions. Her move to Impact represents a significant addition to the company's executive bench as it continues to expand its footprint in the affiliate, influencer, and partnership marketing ecosystem. Impact has been aggressively building out its leadership team to support its growth trajectory and product expansion across commerce and performance marketing channels. This appointment signals Impact's continued investment in customer success, commercial growth, and enterprise-level client relationships, areas where Breslav has deep expertise. Her background in performance advertising and customer-centric leadership aligns closely with Impact's core value proposition of helping brands manage and optimize their partnership programs at scale.

This leadership change reinforces Impact's positioning as a mature, enterprise-grade platform in the partnership and affiliate marketing space, which sits at the intersection of performance marketing and AdTech. As the industry continues to shift away from third-party cookie-based advertising toward more direct, measurable, and consent-based marketing channels, partnership marketing platforms like Impact are gaining strategic relevance. Bringing in a seasoned executive like Breslav, who has deep experience in performance advertising and enterprise customer relationships, strengthens Impact's ability to compete against players like Partnerize, Rakuten Advertising, and CJ Affiliate. Her prior experience at Criteo, a major player in commerce media and retargeting, also gives Impact a competitive edge in understanding the needs of large retail and e-commerce advertisers. This move may also signal Impact's ambitions to deepen integrations with broader AdTech stacks and attract larger enterprise clients who require sophisticated account management and strategic guidance.