VP of Marketing at Criteo
Leading marketing strategy at Criteo during its pivotal transition from a retargeting specialist to a full-scale commerce media platform, and for articulating the business case for retail media networks and first-party data in the post-cookie era.
Last updated Feb 27, 2026 by AI Enrichment
Tiffany Ou is VP of Marketing at Criteo, one of the world's leading commerce media companies, where she leads marketing strategy during a transformative period for both the company and the broader digital advertising industry. She plays a central role in repositioning Criteo beyond its retargeting heritage into a comprehensive commerce media platform serving advertisers, agencies, and retailers alike. Her work sits at the intersection of performance marketing, retail media, and the industry-wide shift toward privacy-safe, first-party data-driven advertising. Ou is recognized as a knowledgeable voice on retail media networks and commerce advertising trends, frequently engaging with industry conversations around how brands can reach consumers at high-intent moments in the shopping journey. As the post-cookie ecosystem reshapes digital advertising, she has been instrumental in communicating Criteo's value proposition around first-party data partnerships and commerce media network infrastructure to the market. Her marketing leadership at Criteo reflects a broader career focused on growth-stage and established AdTech companies navigating significant industry transitions. She brings strategic clarity to complex technical narratives, helping position Criteo competitively as retail media becomes one of the fastest-growing segments in digital advertising.