Tiffany Ou

Tiffany Ou is VP of Marketing at Criteo, one of the world's leading commerce media companies, where she leads marketing strategy during a transformative period for both the company and the broader digital advertising industry. She plays a central role in repositioning Criteo beyond its retargeting heritage into a comprehensive commerce media platform serving advertisers, agencies, and retailers alike. Her work sits at the intersection of performance marketing, retail media, and the industry-wide shift toward privacy-safe, first-party data-driven advertising. Ou is recognized as a knowledgeable voice on retail media networks and commerce advertising trends, frequently engaging with industry conversations around how brands can reach consumers at high-intent moments in the shopping journey. As the post-cookie ecosystem reshapes digital advertising, she has been instrumental in communicating Criteo's value proposition around first-party data partnerships and commerce media network infrastructure to the market. Her marketing leadership at Criteo reflects a broader career focused on growth-stage and established AdTech companies navigating significant industry transitions. She brings strategic clarity to complex technical narratives, helping position Criteo competitively as retail media becomes one of the fastest-growing segments in digital advertising.

• Leading Criteo's marketing organization during its strategic repositioning as a commerce media platform
• Driving awareness and adoption messaging for Criteo's retail media network solutions among advertisers and retailers