Mollie Spilman

Mollie Spilman is one of the most recognized revenue leaders in the AdTech industry, currently serving as Chief Revenue Officer at Criteo, where she has been central to the company's strategic pivot from a performance retargeting business to a full-stack commerce media platform. Her work has helped reposition Criteo as a key infrastructure player in the retail media ecosystem, enabling brands and retailers to activate first-party data at scale in a privacy-first advertising environment. She oversees global revenue strategy, go-to-market execution, and client partnerships across Criteo's worldwide operations. Spilman brings decades of experience in digital advertising and media technology, having held senior commercial roles at major industry players before joining Criteo. Her career has spanned the evolution of digital advertising from early display and programmatic to the current era of identity resolution, cookieless targeting, and retail media networks. She has been a consistent voice on the industry's adaptation to signal loss and the growing importance of commerce data in advertising strategy. Beyond her operational role, Spilman is a recognized thought leader who frequently speaks at major AdTech and marketing conferences on topics including commerce media, the future of identity, and sustainable revenue growth in a privacy-first world. Her influence extends across the buy side, sell side, and retail media sectors, making her a prominent figure in shaping how the industry navigates its current transformation.

• Bachelor's Degree, University of Michigan

• Led Criteo's strategic and commercial transformation from a retargeting company to a commerce media platform, repositioning the company amid the deprecation of third-party cookies
• Oversaw global revenue operations at Criteo spanning thousands of advertiser and retailer clients across multiple continents
• Helped establish Criteo's Commerce Media Platform as a competitive alternative to walled garden retail media offerings